This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.
This position is involved in driving new membership / sales growth for Medicare products. This role will develop strategies and tactical plans to support acquisition marketing efforts acquiring new members in the Southeast Region. Working with the local market management, manage, develop, and execute marketing campaigns, including forecasting and analysis. Working with the local marketing management team, manage, develop, and execute marketing campaigns, including forecasting and analysis.
Plan and manage marketing projects by working cross-functionally, including:
Partnering with Creative Services for messaging, format and brand adherence
Developing, proofing and routing creative
Working with Legal and Compliance (including filing of materials with our client (CMS)
Direct Mail: Working closely with campaign execution and data analytics teams for campaign targeting, segmentation and analysis
Outdoor media / Print: Creative execution of Billboards, bus-backs, and Newspaper. Partner with agency on placement / management.
Digital: Partner with acquisition digital marketing team in developing, proofing and routing paid search and display assets
Direct Response Television: Support Local team in routing / reviewing and finalizing scripts. Partner with TV agency on execution of media plan campaign reporting and tracking
Job Scope, General Profile and Leveling Guidelines
Cross functional team collaboration and communication / thrives in a team environment
Project management, attention to detail and highly organized
Anticipates customer needs and proactively develops solutions to meet them
UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.
We are committed to introducing innovative approaches, products and services that can improve personal health and promote healthier populations in local communities. Our core capabilities... in clinical care resources, information and technology uniquely enable us to meet the evolving needs of a changing health care environment as millions more Americans enter a structured system of health benefits and we help build a stronger, higher quality health system that is sustainable for the long term.
We serve our clients and consumers through two distinct platforms:
?UnitedHealthcare, which provides health care coverage and benefits services.
?Optum, which provides information and technology-enabled health services.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...