The Director of Conference Sales and Marketing will ensure the sales team at the facility meets all individual and departmental sales and marketing goals. This position is responsible for the overall tasks related to Sales for the facility and will also lead all sales personnel in establishing goals, procedures and daily duties.
Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales programs and activities Assume management responsibility for all services and activities of the Sales and marketing department within the conference center including sales tools and materials, proposals, sales calls and contracts Select, train, motivate and evaluate all sales personnel; provide or coordinate staff training; work with employees to correct deficiencies; implement discipline and termination procedures Plan, direct, coordinate, and review the work plan for providing marketing, booking and sales services Participate in the development and administration of the annual budget; forecast of additional funds needed for staffing, equipment, materials, and supplies; direct the monitoring of and approve expenditures; direct and implement adjustments as necessary Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangements Conduct tours of facility for potential licensees; answer questions and provide information regarding facility capabilities Meets with General Manager on a regular basis to discuss all matters pertaining to sales operations Travel to regional areas throughout the year in search of new business Budget and work within operating budget Responsible for all revenue generation Perform other duties and responsibilities as assigned
Minimum of five (5) years of increasingly responsible sales experience for a conference or convention center, meeting facility, hotel or other similar public assembly or hospitality facility, including supervisory responsibility Bachelor’s degree or better from an accredited college or university with major course works in Marketing, Business Administration, or a related field Ability to work event nights, weekends and holidays as required Has a strong track record of building relationships and generating new business Excellent organizational skills, leadership skills, customer service skills Enthusiastic and positive thinker Strong PC and data processing skills; working knowledge of MS Word, Excel, as well as database management software
We are Spectra, the experts in hosting and entertainment, providing our clients with solutions and services that amplify the customer experience. We pride ourselves on our superior service and client-focused approach, as we bring innovative solutions to events across a range of sports facilities, convention centers, performing arts centers, state fairs, and much more.
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