Alumni Relations and Development at Northwestern University is dedicated to advancing the mission of Northwestern University as a premier research and teaching institution. Guided by the University’s strategic priorities, we nurture lifelong, mutually beneficial relationships with alumni, parents, friends, and organizations that result in volunteer engagement and philanthropic support. We seek to employ a diverse range of people who understand the importance of our mission and vision. When you consider a career at Northwestern University, you know that you are joining an institution with a deep history of academic, professional and personal excellence.
The Director, Marketing and Communications oversees the planning, development, and implementation of a wide range of marketing and communications initiatives for Alumni Relations and Development. The Director develops integrated communication strategies, and ensures that projects are completed on time and on budget, with the highest quality standards. This position serves as the main liaison with internal colleagues across the division, working with them to develop marketing \programs that contribute to the division’s goals. The Director also oversees the development of content for print, digital and face-to-face communications. Serve as the back-up to the Assistant Vice President, Marketing and Communications on priority projects for senior leadership and the overall management of the Marketing and Communications function.
This position specifically serves the following Alumni Relations and Development client groups: Annual Giving, Alumni Engagement, and Reunion Programs.
Work with the Assistant Vice President, Marketing and Communications to develop strategies and campaigns to engage and motivate alumni, parents, students, faculty, staff and donors, and contribute to the engagement and fundraising goals.
Collaborate with colleagues within Alumni Relations and Development to determine the communication needs for enhancing the engagement and participation of alumni and other constituents
Identify audience segments, communication goals and strategies, and determine the most effective vehicles and timing for deployment
Develop new communication vehicles, from concept through execution
Stays updated on trends and best practices in client areas.
Oversee project management for a variety of print, digital and face-to-face communications for assigned client groups
Coordinate project management from discovery to post-deployment support
Manage the workflow of incoming and ongoing projects
Determine the allocation of resources (staffing and budget) for each project
Develop timelines and action plans and ensure timely completion of projects
Oversee communication between the MarComm team and internal clients, managing expectations and ensuring client satisfaction
Analysis & Reporting
Oversee the development, deployment and analysis of surveys to analyze the effectiveness of client programs and events
Develop and employ relevant analysis and metrics to demonstrate the effectiveness of the marketing and communication programs
Analyze and refine marketing and communication processes in order to achieve continuous improvement
Serve as the back-up to the Assistant Vice President, Marketing and Communications on the management, and the management of the Marketing and Communications function.
Human Resources /Supervision
Supervise 2-3 staff; providing leadership, coaching and training
Performs other duties as assigned.
Bachelor’s Degree or appropriate combination of education and experience.
English, journalism, marketing or related field.
10 or more years of relevant experience.
Collaboration - Facilitates open and effective communication, cooperation and teamwork within and outside of one's own team.
Collegiality - Helpful, respectful, approachable; builds strong working relationships and a positive work environment.
Leadership - Inspires people to follow the lead, obtains input from others, facilitates change, inspires confidence and optimism through a clear vision and by personal example.
Meets deadlines - Displays consistency and success in adhering to deadlines.
Multi-tasking - Demonstrates ability to work on multiple projects simultaneously.
Organization - Plans, organizes and schedules in an efficient, productive manner; anticipates contingencies and pays attention to detail.
Organizational effectiveness - Manages resources (people, funding, material, support) effectively and efficiently to get things done.
Strategic thinking - Works on initiatives that have the greatest strategic impact for the organization; anticipates changes that may impact department or school.
Team player - Seeks to build collaboration by encouraging trust, mutual respect and shared purpose among various participants in an engagement.
Master’s Degree or appropriate combination of education and experience.
Experience in higher education advancement.
Experience writing fundraising proposals.
Experience managing or coordinating with freelance designers
As per Northwestern University policy, this position requires a criminal background check. Successful applicants will need to submit to a criminal background check prior to employment.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highl...y collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.
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