The Director of Marketing and Audience Development is a full-time senior management position responsible for creating, coordinating and implementing strategies for performance and event marketing, advertising, media, and public relations, achieving an annual earned ticket revenue in excess of $1.2 million. The Director of Marketing and Audience Development is an energetic, creative and strategic thinker who focuses on expanding the Opera’s audience base across all programming. This role is responsible for developing advertising and sales strategy, managing the annual marketing and public relations budget, overseeing the creation of creative materials, and developing and maintaining the Opera’s digital marketing strategy
Develops accurate ticket sales projections and implements annual marketing plans for season and single ticket sales, building new audiences and expanding Opera Colorado’s presence in the community.
Works collaboratively with the Managing Director to develop analytics and campaign metrics to ensure effectiveness and efficiency.
Oversees inventory management and dynamic pricing strategies to maximize revenue.
Oversees Patron Services and ensures the organization supports a robust and effective customer service experience.
Researches, evaluate and implements the latest marketing trends, specifically in digital media and e-commerce to increase sales.
Supports the company mission and vision to engage new and diverse audiences by examining Denver’s current and future demographics to establish target markets, improve market penetration with our existing audience base, and find ways to diversify and expand new audiences.
Works collaboratively with the General Director and the Managing Director to develop annual marketing expense and income budgets, including ticket sales projections for all earned income activities.
Works innovatively and collaboratively with an outside creative agency and internal staff to develop annual marketing materials and campaigns that target focused segments of the Denver Metro Area and across the state.
Works collaboratively with the Director of Development and Director of Education & Community Engagement to develop marketing materials for fundraising, education, and community engagement related activities.
Negotiates contracts with vendors for services such as advertising, printing, ticketing and other support services.
Works cooperatively with the front-of-house staff at the Ellie Caulkins Opera House and other venues for all performances, including ticketing functions, usher and house management issues, customer service issues and other concerns which may arise during a performance.
Manages all Opera Colorado publications including but not limited to Ovation! news magazine, program books, web site and other publications which may be under development.
Organizes promotional activities such as appearances by artists at public relations events and other opportunities for artists, directors, and designers to interact with the public.
Generate partnerships with other arts and cultural institutions throughout the Denver Metro Area to create collaborative promotional and audience development programs.
Directs a marketing support staff of two and a box office staff of three.
Additional Salary Information: Salary and benefits plan is competitive, and commensurate with experience and qualifications.
Great cities need great art, and for more than three decades, Opera Colorado has brought world-class performing arts to Colorado audiences. Today Opera Colorado serves as a cornerstone of Denver’s cultural community, bringing grand opera to the Ellie Caulkins Opera House, its Denver home since its opening in 2005. Alongside standard repertoire in the grand opera tradition Opera Colorado presents n...ew works or rarely performed productions each season. The company reaches more than 37,000 students and adults through its many education and community engagement programs throughout the Rocky Mountain region. Opera Colorado’s Young Artists, singers at the beginning stages of their careers, perform during their eight-month residency with the company in schools and community centers across the State— including an annual tour on the Western Slope. Recognized nationally for its excellence, the Young Artists program provides training for the next generation of American opera singers.
The 2017-2018 Season productions at the Ellie Caulkins Opera House will include Puccini’s La Bohème in November 2017 and Verdi’s Falstaff in May 2018, and the World Premiere of Steal a Pencil for Me by Gerald Cohen and Deborah Brevoort at the Mizel Arts and Culture Center in January 2018.
Founded in 1983, the Company will celebrate its 35th anniversary in the 2017-2018 season.
Opera Colorado enriches the quality of life through the presentation of opera performances that inspire our audience, and serves the community through education and cultural programs.
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