MANAGER FOR INSTITUTIONAL MARKETING, MIT Press, to be responsible for developing the marketing strategy for all institutional and subscription-based products from the MIT Press. This includes thirty-plus academic journals, two online databases, and multiple discipline packages on the new e-books platform. Will serve as project manager on all campaigns, exhibitions, promotions, advertising, and publicity of these products, monitoring both the day-to-day work and the overall approach; and manage two full-time staff members. Specific tasks include shaping marketing budget for all subscription entities; consulting with journal editorial offices; participating in high-level strategic planning; staying abreast of developments in the institutional library market; analyzing usage and impact through system reporting tools, e.g., Google Analytics, Altmetric.com, Kudos. etc.; and working closely with sales teams and customer service to coordinate efforts and manage relationships with external partners including Altmetric.com, Kudos, and Wikipedia.
REQUIRED: a bachelor's degree; at least five years of relevant publishing and/or marketing experience; comprehensive knowledge of marketing, especially digital marketing in order to answer questions, make recommendations, and explore new avenues for promotions; comprehensive knowledge of trends and expectations of the library/institutional markets; strong organizational, interpersonal, analytical, and strategic thinking skills; ability to multitask in a pressured work environment with changing priorities and limited supervision. Job #15004-P
MIT is an equal employment opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin.
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature
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