The Cornell SC Johnson College of Business is comprised of the university's three accredited business schools: The Hotel School, the Charles H. Dyson School of Applied Economics and Management, and the Samuel Curtis Johnson Graduate School of Management. The College delivers undergraduate, graduate, and professional business programs creating a collaborative, comprehensive business management program that preserves the excellence of all three schools while uniting the faculty and students. The SC Johnson College of Business is one of the most comprehensive business schools in the nation, with 145 research faculty and nearly 2,900 undergraduate, professional, and graduate students. JCB has a collection of areas of expertise not found in any other leading institution and an unparalleled resource base from which to draw—both within the College and across Cornell (including Cornell Tech).
The Samuel Curtis Johnson Graduate School of Management, as part of the SC Johnson College of Business, delivers educational programming across seven different MBA programs with the intent of developing highly successful and ethical business leaders of the future. Relying on the pillars of performance learning, a collaborative community and Cornell's vast connections, the Johnson faculty produce students equipped to excel in the current cross-functional, collaborative, digital economy.
The Director of MBA Marketing Strategy is the Senior Marketing and brand tactician for the Johnson School.Under the SC Johnson College of Business umbrella, the Director is responsible for developing and fostering an annual comprehensive marketing, communications and brand strategic plan for Johnson, and to collaborate with the resources within the JCB's Marketing and Communications team to execute that plan. Johnson's strategic plan should ensure that the Johnson brand is highly visible and valued globally by prospective students, alumni, current students, corporations, faculty, staff, media and others, both with respect to Johnson's activities on the Cornell campus in Ithaca and at Cornell Tech in NYC.It will support the school in achieving its goals of selectivity and yield of two-year residential students, total number of excellent AMBA and Johnson Cornell Tech summer core students, the total number of excellent EMBA students in the Metro, Americas and Weill EMBA programs, and the engagement of recruiters and companies.The Director will develop key performance metrics for the MBA program and continuously measure the effectiveness of the marketing strategy, initiating changes where necessary.Key among those metrics are the various rankings of MBA and EMBA programs that are critical for attracting students, recruiters, faculty and other key stakeholders.
The Director of Marketing will maintain a dual reporting relationship to JCB's Associate Dean of Marketing and the Johnson Dean.The Director will be part of the JCB marketing team, under the vision and direct supervision of the College Marketing Associate Dean, while directly supporting the Dean of the Johnson School to tactically prioritize Johnson projects and align the School's marketing strategy with the College strategy. The Director will work with the Johnson Dean and the College Associate Dean to determine the budget for Johnson-related marketing efforts. This person will be the expert of the Johnson MBA positioning in the market and will guide the JCB marketing team to enhance the Johnson School's position within that space. This role will work closely with Johnson Program Deans, three admissions teams (residential, EMBA and Cornell Teach) and Program Directors for the MBA and EMBA programs.The Director will be a member of the Johnson Dean's Management Committee.
No visa sponsorship is available for this position.
A minimum of 5-7 years of related experience, including experience with market research strategies and methodologies. Must possess excellent oral and written communication skills and demonstrated creativity in communication.Previous experience with public relations. Strong leadership skills.
Master's degree or MBA in marketing or related field is preferred.At least two years of brand management experience and at least five years of marketing/agency/corporate communications experience. Understanding of educational or other nonprofit environment is desirable but not essential.Ability to promote knowledge of research climate highly desirable.
University Job Title:
Communication Mgr II
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