This position serves as the staff lead for the AOA’s marketing, communications, and branding strategies and initiatives. S/he coordinates at the strategic and tactical levels across departments/teams to drive awareness and visibility for the AOA and its programs, products, and services in the musculoskeletal community and externally, as appropriate, to related audiences (such as industry, government, donors, etc.).
The position requires an individual who thrives in a fast-paced, high volume work environment and is a professional who works collaboratively with a diverse group of team members to create and manage cross-organizational, integrated strategies for project completion.
Primary duties and responsibilities include, but are not limited to:
Provides proactive support, recommendations and research to advance the actions and decision-making of determined AOA committees and related programs. Collaborates with project leads to deliver focus groups as needed.
Develops business/promotional plans for committees’ evaluation and discussion.
Works with committee members, staff, and AOA leadership to build vision and consensus of priorities.
Program Development & Management Strategy
Develop overall Marketing Communications strategies and tactical plan to meet organizational objectives—integrating and overseeing print, e-mail, direct mail, social media, website, and new technologies as they develop.
Develop and maintain a calendar of AOA marketing and communications to maximize impact, meet business goals, and raise the visibility of the AOA.
Develop and create positioning and messaging to help formulate, manage, and execute targeted, analytically-driven marketing campaigns.
Conduct, coordinate, and analyze research for use across the organization with relation to audiences/members, key competitors, industry and other funders, and more to develop more effective marketing, communications, and branding strategies.
Define and report metrics for the AOA’s marketing/communications initiatives and overall development efforts for the organization.
Ensure communications and collateral materials support the AOA brand strategy and messaging.
Review, edit, and approve marketing and communications for compliance with AOA style guidelines, including language, logo use, etc.
Work in collaboration with the Development Manager to support campaigns, including production, distribution, tracking, recognition, segmentation/group solicitations. Secure data regarding member segmentations to deliver more targeted campaigns.
Responsible for handling or coordinating media relations as necessary and appropriate.
Create and manage compelling content for use in print, electronic, and social media.
Serve as Managing Editor for the AOA News, the Community of Leaders e-newsletter, the AOA website, and social media.
Initiate, develop, coordinate, and distribute communication materials, literature, online resources, videos, and programs.
Develop and maintain organizational media archives.
Serve as primary contact to vendors; manage and maintain vendor relations to ensure a positive work partnership that adheres to established budgets and timeframes.
Responsible for ordering AOA-branded materials such as letterhead, envelopes, etc.
Lead the membership satisfaction survey project every three years, which involves working with multiple members of leadership, internal staff, and external vendor.
Serves as lead or point person for website support and integration with membership database and LMS, maintenance and utilization of historical archives, documents and recognition.
Responsible for Cross Departmental Integration of Program Components
Articulate benefits and features of AOA’s products and services for use across communications channels.
Identify members and affiliate stories that illustrate AOA benefits, and package those stories for use in AOA marketing and communications.
Provide assistance on articles, presentations, events, press releases, and other content.
Assist with editorial direction, design, production, and distribution of organizational materials.
Responsible for file management, budget development and fiscal management of areas of defined responsibility.
Establish and maintain updated policies and procedures related to duties.
Understands, communicates and advances overall AOA strategic objectives.
Performs special assignments as determined by the Deputy Executive Director or Executive Director.
Experience: Minimum of 4-6 years experience in communications and marketing, with a minimum of two years in the not-for-profit professional associations. Healthcare association experience desired.
Specific Skills: Good verbal, written, and visual communicator with the ability to build and maintain relationships with volunteers, staff, vendors, and donors.
Excellent understanding of marketing and communications principles, standards, and trends.
Demonstrated skills in messaging, copywriting, and editing.
Proven ability to produce and oversee production of print, online, and visual mediums.
Ability to read, analyze, interpret, and act on reports and metrics.
Demonstrated project management skills and fiscal responsibility for multiple projects required. Must have strong organization, prioritization, and time management skills and ability to coordinate a high volume of details and a variety of projects.
Committee management/leadership skills required. Past experience working with Board of Directors and Committee chairs required.
Excellent customer service, problem-solving and interpersonal skills with ability to work independently as well as part of a team are expected.
Extensive experience in Microsoft Office tools (Word, Access, Excel), social media, and association membership database management
The AOA is the oldest national orthopaedic association and has over 1,600 active members, who have been nominated and voted into the society. Membership in the AOA is achieved by those who have made a significant contribution to education, research and the practice of orthopaedic surgery. Headquartered in the AAOS Building in Rosemont, Illinois, the AOA is an entirely separate organization that ...has 20 staff members to assist with execution of strategic plans and tactical operations.
At the core of the AOA lie the solid and consistent ideals of its mission, “engaging the orthopaedic community to develop leaders, strategies and resources to guide the future of musculoskeletal care.” The AOA is guided by a clear vision and shared core values. The AOA’s vision is: to inspire the orthopaedic community to excellence through leadership.
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