Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.
Reporting to the Associate Dean of Pamplin Graduate Programs, the Associate Director of Marketing will recommend and implement marketing campaigns for six Pamplin graduate programs located in Northern Virginia, including but not limited to: ●Evening MBA (in-person; Falls Church location) ●Executive MBA (in-person; Arlington location) ●Professional MBA (in-person; Richmond/Roanoke locations) ●Master of Information Technology (online, students nationwide) ●Executive PhD. (in-person; Falls Church based) ●MSBA in Hospitality Management (in-person; Falls Church based).
The Associate Director of Marketing is charged with developing and implementing consistent messaging strategies across channels to support program directors with enrollment targets. To do this, he/she will take the lead on implementing marketing and communications tactics for each program. The Associate Director will also conduct market research and craft overall brand strategies for Pamplin Graduate programs consistent with Pamplin College of Business and Virginia Tech brand strategies.
Bachelor's degree in public relations, communications, marketing or related field
Progressively responsible experience in marketing, communications, public relations, or a related field
Excellent communications skills
Excellent interpersonal skills and ability to work effectively with a wide range of individuals and constituencies
Demonstrated success in creating and managing a work climate of collaboration, collegiality and teamwork
Strong time management skills, with ability to handle multiple priorities concurrently
Knowledge of effective use of social media, especially with Facebook, Twitter and LinkedIn
Strong writing skills in both press release and advertising copywriting styles
Master's degree in public relations, communications, marketing or related field
Experience with marketing academic programs for working professionals
Familiarity with online marketing strategies (including web and email), advertising best practices and data analysis
Experience working in an entrepreneurial environment with an
Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth's most comprehensive university and its leading research institution, Virginia Tech offers 240 undergraduate and graduate degree programs to more than 31,000 students and manages a research portfolio of more than $513 million. The university fulfills its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.
Through a combination of its three missions of learning, discovery, and engagement, Virginia Tech continually strives to accomplish the charge of its motto Ut Prosim (That I May Serve).
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