"The advancement of science should be the chief concern of a nation that would conserve and increase the welfare of its people."
-James McKeen Cattell, former AAAS President and Editor of Science
The American Association for the Advancement of Science (AAAS) is an international non-profit organization dedicated to advancing science for the benefit of all people. For over a century, AAAS has been a force for science, from helping to establish science as a credible field in the 19th century to using satellite imaging technology to document human rights abuses in 2007. We are recognized as the world’s largest general scientific society and the proud publisher of the Science family of journals. Past presidents have included astronomer Edward Charles Pickering, anthropologist Margaret Mead, and biologist Stephen Jay Gould. Our mission is centered on the belief that STEM research and education can help solve many of the challenges the world faces today.
AAAS is a culture steeped in history, but adaptive to change and new ideas. We recognize the hard work of our employees and encourage the development of our staff. Our colleagues represent an array of expertise from scholarly publishing to digital marketing, educational research to government relations, all with a shared focus on mission. At AAAS, you are part of a talented team, dedicated to advancing science and serving society.
Work with Us
We have an exciting full-time opportunity for a Marketing Manager to join the Office of Publishing in our Washington, DC office. Reporting to the Associate Business Director, Research and Development, this individual will oversee the library marketing plans both nationally and internationally for our six Science journals as well as future titles.
This will involve creating content in the form of emails, brochures, webinars, newsletters, and events (including lunch and learns, and exhibiting at library conferences), as well as our librarian portal. As a member of a small team, this individual will be responsible for most aspects of the process and will be able to witness plans move from ideation to creation.
Essential Duties and Responsibilities
Develop the library marketing strategy and implement marketing plans for the Science family of journals through a variety of channels including (but not limited to) email, conferences, events, and library newsletters. Plans should promote lead generation, reinforce product value propositions and drive new business growth, including upsells
Establish solid marketing campaign development processes ensuring that the right infrastructure, systems, and reporting are in place to readily execute campaigns and meet marketing goals
Establish programs and processes to increase market awareness and encourage new sales
Create and deploy compelling, impactful and targeted marketing copy and materials, ensuring marketing copy successfully addresses differing audience needs for different journals
Ensure strategic sales partners have necessary marketing inputs to successfully grow business
Maintain and communicate monthly reports, budgets, and project plans
Work with Manager, Agent Relations and Customer Success to develop customer success collateral
Monitor and report on the effectiveness of marketing campaigns; deliver against goals, while maintaining a culture of continuous improvement
Stay current with trends and issues of concern to librarians worldwide and translate knowledge into effective marketing campaigns
Travel periodically to conferences and exhibitions
Undergraduate degree in marketing or related field
3-5 years of experience, preferably marketing to libraries
Ability to showcase creativity, while maintaining on-time delivery of high quality marketing material
Excellent communication skills (written and verbal; able to build strong and effective working relationships both internally and externally)
Ability to deliver confident, appropriate and engaging presentations
Intimate understanding of traditional marketing channels
Analytical skills to forecast and identify trends and challenges
Organized; self-motivated; able to balance priorities and to demonstrate calm and professional approach when working to deadlines
Innovative and solution-oriented
Aware of global marketing trends and techniques and is committed to developing marketing best practice.
Ability to travel to meetings and conferences as appropriate (approximately 20%)
Interested candidates should submit a resume and cover letter by March 21, 2018. Applications will be reviewed on a rolling basis. If we think you might be a good fit for the role, we will contact you with next steps.
AAAS is an EEO employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity, national origin, age, disability, veteran status, or other protected category. AAAS uses E-Verify to confirm the employment eligibility of all newly hired employees.
The AAAS seeks to "advance science, engineering, and innovation throughout the world for the benefit of all people." To fulfill this mission, the AAAS Board has set the following broad goals:Enhance communication among scientists, engineers, and the public;Promote and defend the integrity of science and its use;Strengthen support for the science and technology enterprise;Provide a voice for science on societal issues;Promote the responsible use of science in public policy;Strengthen and diversify the science and technology workforce;Foster education in science and technology for everyone;Increase public engagement with science and technology; andAdvance international cooperation in science.
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