Two Graduate Assistantships are available for this department. The responsibilities listed below will be divided between the two positions, once the positions are filled and areas of expertise have been identified.
Assist the MSU Athletic Marketing staff in the development, coordination and implementation of marketing, promotional and fan experience efforts for all 16 sports, and any specific sport or event to which you are assigned.
Develop full-scale marketing plans and fan experience menus for sports as needed and assigned.
Provide leadership and assist in overseeing Marketing Assistants and Interns and their assigned responsibilities.
Assist with managing public address announcers, coordinating music, video board elements, cheer squad, pep band, and other marketing needs to direct the flow of games, events and promotions as needed.
Oversee C Spire Fan Zone prior to each home football game and select special events, such as Fan Days and Cowbell Yell.
Fulfill sponsored elements such as logo exposure, PA announcements, promotions, and events.
Improve the atmosphere at each event through the use of games, giveaways, contests, trivia and music, etc.
Promote athletic events and communicate promotions within the residence halls, Greek system, student body, etc.
Oversee daily operation of Hail State Rewards student rewards program to drive membership and increase student attendance at events, as well as engagement with the platform. This includes coordinating and overseeing set up at all sporting events.
Oversee daily operation of Bully’s Kids’ Club to drive membership and meet revenue generation goals. This includes coordinating and overseeing set up at all sporting events, as well as planning and executing BKC days at each sport. A focus should be placed on driving new membership in advance of WBK/MBK, and again in advance of baseball.
Assist in daily operation of Maroon Memories fan experience program to drive sales and engagement with the platform. This includes coordinating and overseeing set up at all sporting events.
Assist in managing community outreach efforts to promote marketing programs to the GTR community
Provide assistance in creating content, managing daily operation, and scheduling of social media platforms
Other duties as assigned.
Genuine interest in athletics and the sport industry
Admission to a Mississippi State University graduate program (must be accepted as a graduate student to accept GA position)
Excellent oral communication skills, written communication skills, and customer service skills
Strong work ethic, willingness to learn, and strong time management skills
Ability to multi-task, stay organized, keep up with high-energy, fast paced environment
Working knowledge of Microsoft Office (Word, Excel, PowerPoint)
Ability to work nights and weekends
Marketing, public relations, or advertising major (or related field)
Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Working knowledge of collegiate sports and NCAA guidelines
Mississippi State University is committed to nondiscrimination, equal opportunity and affirmative action in employment. Accordingly, the University does not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation or group affiliation, age, disability or veteran status. As the “people’s university” of the State of Mississippi, our institutional goal is to recruit, hire, promote, educate and retain a highly talented, diverse and engaged workforce in order to support the University’s mission of teaching, research and service.
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