The Director of Marketing & Communications oversees and directs the Office of Marketing & Communications. The director is responsible for strategic marketing and communications planning and execution, office budget oversight, management of office staff members, publications, websites and electronic media, social media, brand development, media relations, advertising, external communications, and guidance regarding internal communications.
Direct the strategic planning and implementation of the College’s marketing and communications efforts. In so doing, work with senior staff and with representatives from other offices and departments as appropriate, including collaborating to meet annual recruiting and fundraising goals.
Lead and manage a team of marketing and communications professionals, promoting a culture of excellence and high performance.
Prepare and manage departmental budget.
Edit and publish the College’s magazine, View.
Supervise the production of print collateral and other branded items as appropriate.
Direct the strategic development and management of the College’s websites and social media presence.
Manage the production of e-newsletters and email campaigns.
Responsible for the publication of College photography, videography, and audio recordings.
Guide the development of Covenant’s brand, including the implementation of the College’s identity manual.
Serve as the primary media relations contact for the College. Plan and coordinate the issuance of news releases and assist members of the media as needed.
Direct and manage College advertising.
Advise the cabinet regarding internal communications.
Other duties as assigned by the Vice President for Admissions & Marketing.
Demonstrated skills, knowledge, and experience in the strategic development and execution of marketing, communications, and public relations activities.
Strong creative, strategic, analytical, and organizational skills.
Commitment to working with cross-functional teams and ability to collaborate with various constituents across the organization.
Strong oral and written communications skills.
Ability to manage multiple projects at a time.
Minimum of five (5) years experience in marketing, communications, and/or public relations, with progressive increase in responsibility.
Demonstrated experience effectively managing a team of people, with specific experience in hiring, training, coaching, and managing performance.
Experience in overseeing the development and production of print collateral and of web and electronic media.
Experience in higher education.
Experience in both non-profit and for-profit sectors.
Graduate degree in a related field.
Working knowledge of Google Apps and experience with a website content management system, a customer relationship management system, and marketing automation.
An acceptance of and commitment to Jesus Christ as Savior and Lord
An understanding of the mission and purpose of Covenant College
Covenant College is a four-year, residential college offering degree programs in the sciences, arts, humanities, and in pre-professional disciplines. Covenant is one of only five members of the Council for Christian Colleges and Universities that are ranked in the top tier of national liberal arts colleges by U.S. News & World Report, and the only one of those located in the South (one of the more demographically vibrant regions of the country). The College boasts outstanding outcomes, both academically (94% of graduates who attend graduate school are enrolled in their first- or second-choice graduate program; recent placements include Columbia Law, NYU Law, Georgetown Law, Johns Hopkins School of International Studies, the University of Virginia’s School of Public Policy, Duke Medical School, Washington University Medical School, Cal-Berkeley’s PhD program in Economics) and spiritually (96% of graduates report that they remain committed to the Christian faith, and 95% report that they are members or regular attenders of a local church). Covenant is the college of the Presbyterian Church in America, standing squarely in the midst of a tradition that values deeply the redeeming work... of Jesus Christ in the lives of his people and the theological commitments of the Reformed tradition. The College is located on a stunningly beautiful, mountaintop campus and is adjacent to the vibrant city of Chattanooga, which was rated by Outside Magazine in 2016 as the Best Town Ever for those who love the outdoors and was described by President Barack Obama as a “tornado of innovation” for its dynamic startup scene.
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The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...