The Educare Learning Network (ELN) Senior Marketing Manager plays a strategic role as a brand and message steward to support the Educare Learning Network in its mission to demonstrate that research-based early childhood education prevents the persistent achievement gap for our nation’s most at-risk young children. The Senior Marketing Manager will lead and support key brand and network marketing initiatives to drive awareness and engagement in the ELN and transform the field of early childhood education. The Sr. Marketing Manager will develop internal and external communications strategies and materials for a variety of audiences and engage the media, key stakeholders and other target audiences in the ELN’s work to impact the field of early childhood education through pro-active and reactive marketing and media relations. The ELN Sr. Marketing Manager also collaborates with on-site communications staff across the network of schools, providing marketing and communications advice and consulting for school leaders, and provides marketing support for large Network events.
The ELN Sr. Marketing Manager reports to the Director of Marketing and has one direct report, the Sr. Marketing Associate.
MAJOR RESPONSIBILTIES AND KEY TASKS:
Develop marketing and communications strategies and plans for the ELN
Develop communications tactics and materials that clearly articulate Educare’s approach to research-based programmatic and policy issues to impact the broader early childhood field
Provide oversight and consultation for the Network to ensure that all written and digital materials and communications adhere to both brand management guidelines and the Network’s messaging.
Develop and implement plans for timely and strategic dissemination of online and print communications/materials to strengthen relationships to stakeholder groups and keep them updated and engaged in the work of Educare.
Craft strategies to support the dissemination of research and policy initiatives from the Educare network to impact the early childhood field
Manage the educareschools.org website and create web-appropriate content for it and other Educare-affiliated websites.
Collaborate with the Buffett Early Childhood Fund, partners in the Educare Network, to effectively carry out our joint marketing efforts to positively impact the network of schools and the early childhood education field
Develop/refine the social media strategy for the Network, and create targeted digital strategies to showcase innovation and help the Network share its best practices with the early childhood field
Oversee/manage the creative development and production process (conceptualization, writing, editing, design, printing, distribution) for publications and videos.
Research and serve as copy writer for Educare materials, including special reports, briefing papers, letters, fact sheets, brochures, summaries, etc. Provide ad hoc copy editing services on other materials, leveraging internal and external partnerships.
Write/edit press releases; pitch programmatic milestones or research to secure proactive media placements about the work of the ELN and its impact on the field.
Cultivate relationships with local and national media and maintain updated media contacts listing; respond to media inquiries on behalf of the Network; prepare Network representatives for media interviews and events; track and maintain media coverage edit and write remarks, talking points, and PowerPoint presentations for ELN staff for use at Network meetings, cultivation events, and conferences.
Manage analysis of all marketing activities across digital and print communications and track/ report on these activities on a regular basis
Oversee development and maintenance of ELN’s graphic warehouse, including photos, videos, b-roll and other resources.
Serve as a primary contact in the Network’s Crisis Communications plan; refine/ develop issues management plans of action to be prepared for specific occurrences as needed
Provide training, communications and branding consulting for new schools and/or leaders entering the network
Provide coaching and guidance to direct report responsible for leading the marketing and communications efforts for the network, including support of large Network events
EDUCATION AND WORK EXPERIENCE REQUIREMENTS:
Bachelor’s degree in communications, public relations, marketing, journalism, English or related field with a minimum of 7 years of experience, OR a Master’s degree with a minimum of 5 years of experience in the above fields. Experience managing and developing direct reports preferred.
ESSENTIAL JOB FUNCTIONS:
Must have excellent command of English language, both written and verbal.
Must be able to operate a computer and other office equipment.
Must be able to travel; Travel requirement: 20%
REQUIRED WORK EXPERIENCE, SKILLS, AND ABILITIES:
Excellent writing skills with collaborative approach to project development and management
Proven media placement skills, preferably in the non-profit or education field
Highly creative, with excellent verbal and interpersonal skills
Demonstrated ability to write about complex subject matter in a clear, accessible way
Strong leadership and project management skills with demonstrated ability to manage competing priorities, organize complex tasks and prioritize multiple assignments
Experience planning and executing photo and video shoots to document innovation and impact
Self-starter with demonstrated ability to meet deadlines in a fast-paced environment
Demonstrated ability to cultivate and sustain relationships with diverse audiences
Strong analytical and budget management skills
Interest in and ability to readily acquire knowledge of a broad array of program, policy, research, and communications critical to the Ounce’s work
Ability to communicate and respond in a manner which consistently demonstrates respect, concern, and responsiveness
Demonstrated ability to prioritize and articulate complex issues and think systematically about potential solutions
Ability to work independently and collaboratively in a team environment.
Knowledge of early childhood and social service programs, research, policy issues and/or nonprofit organizational issues a plus.
Exceptional attention to detail
Ability to collaborate and foster collaborative activities
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