Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
Working as part of the engineering school’s communications team, the Digital Communications Project Manager provides strategic direction and implementation of integrated digital strategy in order to promote thought leadership, constituent engagement, student recruitment and retention, research dissemination and internal communications.� In addition to day-to-day engagement with existing web and social assets, the Digital Communications Manager provides counsel on and leadership in developing and adopting new media strategies and platforms, including full life-cycle digital development projects involving mobile, search and responsive design.
PRIMARY DUTIES AND RESPONSIBILITIES:
Develops and manages content for the engineering school’s websites, including identifying and creating content (e.g. text, images, Pod-casting, photography, video and other multi-media, etc.) in a way that is appropriate for online consumption by target audiences and that optimizes search engine visibility.� Ensures consistent look and feel by promoting uniform formatting, imagery and design.� Ensures editorial integrity for all online content by identifying and fixing content problems. Supports the Office of Marketing & Communications and the Office of Engineering Information Technology in governing the online brand and web management controls.� Maintains online standards guide.
Develops plans and strategies. Analyzes current websites and social tools and works with Washington University’s Office of Public Affairs, Washington University’s Office of Information Systems & Technology and the engineering school’s Office of Information Technology to improve content and the user experience.� Monitors industry and interactive trends and incorporates new tools and strategies as appropriate. Manages full cycle digital development projects involving mobile, search and responsive design.
Develops and executes social media and digital initiatives. Creates and manages overall social media presence, including use of existing social tools and evaluation and strategic adoption of new tools.� Plans, organizes, and executes web-based multi-media projects and initiatives.� Works with the Office of Public Affairs to develop and manage consistent and cohesive social media and digital projects.
Provides consultation and conduct training. Develops and conducts training related to content entry and management for content contributors and other site managers working in SharePoint.� Provides counsel to website managers in the engineering school’s departments, research centers and faculty laboratories to help with their online communications efforts and to ensure incorporation of best practices.
Measures and evaluates impact of online efforts and makes recommendations based on research and analytics.� Develops systems to track and analyze metrics.� Communicates analytics, including trends, site features and best practices to the communications team and to departmental and research center leadership.� Makes recommendations for site changes and developments, as well as new online efforts, based on analytics.
Perform other duties as assigned.
Bachelor’s degree with at least three years of relevant professional experience.
Critical Skills and Expertise:
A track record of creativity and effectiveness in managing a range of online tools and an understanding of current and emerging best practices. Familiarity with SharePoint or comparable content management system for day-to-day web and social media platforms.
Experience working with responsive design, mobile technology and search engine marketing. Experience working with consultants on website development from research to launch.
Working knowledge of HTML and WordPress.
Proficiency with Google Analytics.
Experience in developing content and editorial strategy and experience in managing and coordinating website reorganization and development. Ability to evaluate and adopt new social tools.
Demonstrated ability to see the big picture and provide useful advice and ability to coordinate efforts among diverse employees.
Positive work ethic; good relationship management skills and a good team player. Creative and enthusiastic; detail oriented, organized and structured thinker. Ability to prioritize and manage multiple activities, deadlines and deliverables simultaneously. Must have collaborative and consultative work style and strong partnering skills, as well as excellent copywriting, written and oral communications skills.
Master’s degree with four years of relevant professional experience.
This position is full-time and works approximately 37.5 hours per week.
Department Name/Job Location:
This position is in the Department of Marketing & Communications for the School of Engineering at Danforth Campus.
The hiring range for this position is $46,215 - $60,079 annually.
-Retirement Savings Plan -22 vacation days -8 Paid Holidays -Sick Time -Tuition benefits for employee, spouse and dependent children -Free Metro Link/ Bus pass -Free Life Insurance -Health, Dental, Vision -Health Savings Accounts (HSA) -Long Term Disability Insurance -Flex Spending Plan -Other Benefits
Human Resources website (hr.wustl.edu)
Internal Applicant Instruction:
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.
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