The Marketing Specialist is responsible for positioning, promoting and increasing the exposure of the company as a member of the Benelux organization, and who will also have many contacts cross the EMEA organization. The Marketing Specialist will be responsible for A to Z marketing and communication. You will proactively develop the country marketing and communication plan by defining an action strategy with Sales, Business Units & Marketing representatives based on the overall sales objectives. You will adapt and implement commercial campaigns and run product, services and initiative launches as well as channel activities. Moreover, you will take the lead in several projects such as Market Insight, Brand awareness through PR and Social Media Channels, acquiring new customers through events organization and target account intelligence, sales enablement support and maintain our Digital presence to be a thought leader in the industry; and you will be responsible for the country marketing budget forecast and management. Next to these communication and marketing tasks, the Marketing Specialist is responsible for calculating and reporting ROI and lead follow up on all marketing actions, promotions and communications. As a member of the company, you will work in close collaboration with EMEA marketing, local sales force, business unit people, and management and channel partners. The communication related tasks will be updating the communication tools (website, newsletter and social media tactics) as well as internal communication and keeping an eye on the use of the corporate identity. One of the key part is also to have regular internal communication on national level as well as on EMEA level. The Marketing Specialist has Dutch as mother tongue and is fluent in English (written and spoken) and has excellent communication skills. Moreover, you have had a successful experience in a technical environment. The Marketing Specialist is pro-active and work very independently. You will be an added value for internal and external customers, works proactively and think out of the box.
Internal Number: 2553933
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.
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