The Vice President of Marketing leads the strategic development, planning, coordination and execution of all activities related to marketing greater Madison as a tourism, conventions, events and sports destination. Provides direction and leadership in the development of comprehensive, integrated marketing initiatives to fulfill the mission and strategic plan of the organization. Oversight of brand management, market research, marketing communications, digital marketing and advertising.
Essential Duties and Responsibilities. Other duties may be assigned.
Serve as the primary architect of the organization’s marketing strategies.
Lead the development and implementation of fresh, creative and robust marketing strategies that support the organization mission and goals, including but not limited to:
Positioning the organization as a regional economic development engine
Positioning the destination as a premier location for local, regional, national and international conventions, events and leisure visitation
Supports achievement of the convention sales, services, partnership and sports team goals
Prepare short and long term marketing strategic plans; prepare and manage annual marketing budget and marketing plan.
Lead, mentor, manage and develop a robust and collaborative marketing team.
Represent the organization within the industry and community; attend and engage in relevant industry and community events and trade shows.
Engage in organization leadership as part of the Management Team; support development of organization policies and processes; engage in organization strategic planning.
Manage key marketing vendor relationships, including CMS vendor and external marketing agencies and suppliers.
Oversee marketing research required for marketing strategy development and decision making.
Lead and direct content development and oversight for marketing channels and platforms including digital, social, and web.
Direct and manage cooperative marketing campaigns.
Oversee all marketing execution to ensure brand standards are maintained.
Education and Experience Required
Bachelor’s degree from an accredited university with major course work in marketing, communications or a related field.
Ten or more years of proven marketing experience in positions of increasing responsibility with at least two years in a leadership role.
Proven and successful management of a department or functional area.
Understanding of current marketing technologies and ability to quickly learn and deploy new technology to support marketing strategies and objectives.
Exceptional writing skills including the ability set tone and style for different audiences.
Demonstrated expertise in leading both B2B and B2C strategies and teams preferred.
Knowledge, Skills and Abilities
Requires thorough understanding of marketing principles, practices and management with preferred background in DMO/tourism, hotel, attraction or other related travel industry environment.
Strong leadership skills, financial management and budgeting ability.
Ability to perform consistently in a fast-paced multi-task environment.
Flexible and able to work outside traditional office hours, as needed.
Ability to work strategically with community, business, industry and political leadership.
Ability to work in teams and individually.
Skilled in professional and persuasive communication including listening, verbal and written, as well as presentations and public speaking.
Strong written communication skills including copywriting, grant writing and proofreading.
Management skills including mentoring, motivating, and monitoring a team and contributing as a visionary/strategic/critical thinker.
About Greater Madison CVB
What does the Greater Madison Convention & Visitors Bureau do? We bring leisure, sports, and convention visitors to Madison and make sure they have the best time ever. We know Madison’s great, and we’re out to spread the word.
About the Destination:
Madison is located in south central Wisconsin, and is accessible via several major highways. Madison is a uniquely inspirational place and one that is poised to be successful in the new, creative economy. Wisconsin's vibrant capital city is surrounded by stunning landscapes and picturesque towns and villages. The area is famous for its pristine natural beauty, intellectual and creative genius, limitless outdoor recreation and a spirit for life and passion for protecting our environment.
Madison is also known for its extensive cultural offerings, dedication to sports and fitness and exceptional restaurants and retail.Situated on an isthmus, Madison lies between two glacial lakes, Monona and Mendota. Five area lakes and more than 260 city parks, create the perfect setting for an abundance of year-round outdoor activities, from hiking, biking, swimming, golf, water-skiing and sailing to cross-country skiing, snow shoeing, and i...ce fishing. The Madison area is the ultimate combination of urban culture and natural beauty with the intimate feeling of a much smaller community.
Tourism is one of the top three industries in Wisconsin. Visitor spending supports thousands of jobs and generates millions in tax revenues, which, in turn provide for its citizens and their needs. Annual visitor spending in Dane County tops $1 billion.A dynamic city of more than 225,000 and metro area population of nearly 500,000, Madison boasts a thriving service, insurance, health care, bio and high-tech business sectors, progressive state government, prestigious institutions of higher education and some of the highest rated public school districts in the country. The area offers countless opportunities to enjoy a prosperous career, operate a successful business, raise a family and enjoy your favorite pastimes.
To learn more about Madison, Wisconsin, please visit www.cityofmadison.com, or the Greater Madison Convention & Visitors Bureau website at www.visitmadison.com
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