Health eCareers is looking for an experienced Marketing Manager to create and implement B2C marketing programs that drive user growth and user engagement. This role is an integral part of our marketing team, responsible for managing multiple marketing channels, testing new strategies, tactics, and campaigns, and helping Health eCareers advance its position as the leading career resource for health care professionals.
Partner with the Senior Marketing Manager on the development, management, and optimization of marketing campaigns across email, search, social, and display
Oversee paid social activities including strategy, budget, optimization as well as collaboration with the content team to align editorial and organic social efforts
Conduct multivariate testing with tools like Google Optimize to validate hypotheses and drive continuous improvements in our marketing efforts
Lead all marketing efforts that support our critically important association partners to drive new partner acquisition, user growth and user engagement
Collaborate with partnerships, product, sales, and other internal teams as needed in order to achieve key objectives
Evaluate marketing channels, campaigns, and tactics through thoughtful data analysis and use insights to focus efforts solely on activities that drive results
4+ years of experience in direct response marketing
Experience managing organic and paid marketing channels
Must be strong in Microsoft Excel and Google Analytics
Highly analytical and data-driven
Strong interpersonal and communication skills
We're passionate about bringing products to market that help healthcare professionals make the most of their calling. We enable healthcare employers to reduce time to fill and improve the quality of candidates they engage with. We partner with leading healthcare associations and communities to deliver market-leading career centers. We love collaboration, always desire to understand the business problem we're solving, push decisions down as low as possible, and want to further our culture of innovation and experimentation.
NOTE: This job description is not intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job as of the date this job description was prepared. Management reserves the right to modify this job in order to meet business needs.
Health eCareers helps healthcare providers make the most of their calling. With thousands of healthcare employers across the United States and a network of more than 60 exclusive association and community partners, Health eCareers supports qualified healthcare providers in finding opportunities with employers looking for top talent. Health eCareers also offers industry news and career advice targeted to your healthcare specialty, as well as the latest healthcare salary data. For employers, Health eCareers has innovative recruiting tools and services and healthcare hiring insights that you won't find anywhere else. To learn more, visit healthecareers.com. Health eCareers is service of Everyday Health Professional.
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