The Marketing Manager for External Affairs is responsible for developing and implementing marketing programs to support the goals of the Office of External Affairs. Projects include development, production, and marketing of on- and off-campus concert series featuring Berklee students, alumni, faculty, and visiting artists; maintenance of relationships with major festival and venue partners; assistance with ongoing development of broadcast series and one-offs with broadcast partners; marketing and production for student performances; oversight of audio production for college YouTube channel. Works collaboratively with Colleagues in External Affairs, Admissions, Advancement, Alumni Affairs, Video Services, and the Conservatory to integrate marketing communications.
ESSENTIAL FUNCTIONS/PRIMARY DUTIES AND RESPONSIBILITIES:
Manage assigned and initiated projects from inception to completion: work closely with Berklee team, students, faculty, and sponsors to actively promote programs.
Produce a series of concerts at partner venues throughout the summer featuring Berklee students and recent alumni.
Work with partners for backline, sound, compensation, and promotion.
Supervise the production of collateral promotional materials, website landing page, and coordinate with partners for co-promotional opportunities.
Hire, train, and manage student employees as associate producers, office assistants, sound engineers and a street team to represent Berklee at off-campus events.
Work with communications staff to develop brand materials to ensure noticeable and effective Berklee presence at all events.
Hire students for promotional photography and videos.
Book appropriate and professional student acts for series; train and work with associate producers to book and oversee acts under similar guidelines, which include students and faculty.
Represent Berklee to partner sites, working to develop mutually beneficial co-marketing relationships.
Curate and manage daily performances, sound, and lighting at B3 by putting together a student team to help with A&R, booking, and audio production.
Oversee titling, tagging, comment management, and description editorial for the YouTube channel.
Work with the director to drive the expansion of Berklee Presents U.S. student touring program. Target new venues to provide new platforms for building awareness of Berklee programs, connect donors and influential friends, reconnect the college with alumni, and support recruitment goals. Build relationships with radio and online platforms to help spread content.
Liaise with student record enterprises to actively promote student music in college media.
Participate in the life of the college through committee work, concerts, special events, etc.
Assist director in achieving area and college goals.
Create and manage content for Berklee Presents web presence and make strategic suggestions for its look and feel. Oversee student employee tasked with input of content.
Travel with Berklee Presents to develop, augment, and maintain strong relationships with presenters, broadcasters, artists managers, booking agents, etc. to support further outbound student performance. Also capture student performance in video and audio for post-marketing efforts.
Manage the recording, mixing, and mastering for college video production.
Act as road manager, advancing the band, handling transportation, interacting with venue management, and handling issues of setup, backline, press, and guest list. Also acts as vehicle driver, when appropriate and necessary.
Help identify touring artists, support production, and oversee marketing for major on-campus initiatives: NPR’s The Checkout – Live at Berklee, Signature Series, NPR’s Toast of the Nation, and others as opportunities present themselves.
Other duties as assigned.
Internal Number: 1365
About Berklee College of Music
The mission of Berklee College of Music is to educate, train, and develop students to excel in music as a career. Developing the musicianship of all our students is the foundation of our curriculum. We believe that the lessons and qualities derived from that work?the self-discipline needed for excellence, the empathy required of music making and the openness and inquisitiveness essential to creativity?are critical to achievement in any pursuit, musical or otherwise; and that music is a powerful catalyst for personal growth, which is central to any collegiate experience. Founded on jazz and popular music rooted in the African cultural diaspora, our comprehensive curriculum is distinctly contemporary in its content and approach, and embraces the principal musical movements of our time. Through a course of scholarly and practical learning experiences integrating performance and writing, our curriculum covers the variety of influential styles, relevant technologies, and career opportunities open to today's music professional.
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