General purpose: The Director, Marketing and Recruitment works to ensure that the Open Studies has strong enrollment and attracts qualified students.
Summary of Essential Functions:
Coordinating marketing initiatives for the OS division
Works closely with the MICA Office of Strategic Communications to obtain, grow, and retain students for all programs
Essential Duties & Responsibilities:
Develop messaging and marketing strategy for division, as well as create and manage the annual marketing plan and marketing budget.
Identify and write the origin/value proposition stories of Open Studies, its staff, faculty, students, and products.
Craft customer experience stories and case studies, testimonials and reviews related to Open Studies programming.
Work in direct partnership with the office of Strategic Communications to create, implement and manage OS marketing and recruitment strategy, and coordinate photographic and video asset collection (including scheduling and art direct photo and video projects).
Develop and implement recruitment and marketing events including open houses, information sessions and exhibitions.
Write and edit copy for the College’s publications/web/emails/social media.
Collect, analyze and report on inquiry, prospect, enrollment and retention data.
Modify/develop marketing and recruiting strategies based on analysis.
Manage engagement with online program management company (Elsmere).
Attend all Strategic Communications team meetings.
Attend all Open Studies team meetings.
Work closely with the MICA admissions team to assure strategies for recruiting students are coordinated between Open Studies and the admissions staff.
Knowledge, Skills, and Abilities
Knowledge of and competence in current trends in higher education marketing
Ability to analyze and evaluate data
Strong writing and content creation skills
Collaborative, entrepreneurial, proactive style, with excellent human relations skills
Excellent organizational and planning skills with the ability to manage multiple projects
Demonstrated ability to forge relationships and engage in collaboration
Knowledge of design aesthetics
Ability to keep and manage annual calendars of events, targets, and activities
Bachelor’s degree required
Demonstrated professional experience in marketing and/or recruitment
Experience/practice with visual communication and design
Background in or knowledge of art and design education
Reporting to this position: No direct reports.
Conditions of Employment:
Candidate must successfully complete a full background check
Internal Number: PR0009
About Maryland InstituteCollege of Art
Founded in 1826, MICA is among the top visual arts colleges in the nation. The college enrolls 1,863 undergraduate and 306 graduate students from 48 states and 54 foreign countries, offering programs of study leading to the bachelor of fine arts (B.F.A.), master of arts (M.A.), master of fine arts (M.F.A.) degrees, and master of professional studies degrees (M.P.S), as well as post-baccalaureate certificate programs and a full slate of credit and noncredit courses for adults, college-bound students, and children. MICA is recognized as an important cultural resource for the Baltimore/Washington region, sponsoring many public and community-outreach programs-including more than 100 exhibitions by students, faculty, and nationally and internationally known artists annually-as well as artists' residencies, film series, lectures, readings, and performances.
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