Sr Mgr, Mktg and Comm (Marketing Manager, Client Marketing Solutions)
January 5, 2019
Jersey City, New Jersey
The Senior Manager will demonstrate vision and implement the strategy for a client-facing marketing portal as a product. Identify, track, and measure platform enhancements throughout the year and provide oversight on development, engineering, functionality, and content enhancements. In collaboration with management, begin idea generation of scalable solutions and use-cases for expanded audiences. Gather and prioritize product and client requirements. Grow advocacy and brand amplification for the platform. Identify and prioritize projects that improve the user experience, offer digitization opportunities, and deliver high value needs in response to client feedback and industry trends. Implements complex marketing and communication plans in support of firm's key strategic initiatives and business goals in addition to day-to-day support of brand awareness, client acquisition, and client and employee engagement . May serve as a project lead, enlisting support from more junior staff or peers. Strong writing and communications skills. Cultivates collaborative relationships with internal and external resources to support activities. Provides technical guidance, as needed. Contributes the development and implementation of annual marketing and communication and results measurement. Establishes good working relationships with internal teams. Gains agreement with business partners and formulates decision criteria. Applies of industry/segment trends, market climates and competitive activities knowledge to recommend ways to leverage opportunities among colleagues. Adheres to standard operating procedures. Suggests opportunities for improvements. Can take a creative idea, socialize it, and put it into practice Acts with a clear sense of accountability supporting functional or business initiatives. Proactively identifies obstacles and recommends solutions. Models and champions firms values such diversity, teamwork, client focus, integrity and excellence. Manages to approved budget, submits expenses.
Qualifications Bachelor's degree or the equivalent combination of work experience required 12+ years of related experience preferred; experience in the securities or financial services industry is preferred. BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.
Primary Location: United States-Pennsylvania-King of Prussia Internal Jobcode: 09703 Job: Sales/Marketing Organization: Pershing Domestic-HR06431 Requisition Number: 1814572
Internal Number: 5207637
About BNY Mellon
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