Are you are a top-tier public relations professional, intrigued by the prospect of joining a fascinating, mission-driven organization to demonstrate your expertise in this space? If so, the Federal Reserve Bank of San Francisco has a fantastic opportunity for you.
We are searching for an outstanding Director, Public Relations to join our Public Affairs team. Our Public Affairs team builds greater understanding and trust in the Federal Reserve Bank of San Francisco through innovative dialogue with our external stakeholders and communicates the work our Bank performs on behalf of the communities we serve.
As our Director of Public Relations you will lead the strategic direction and oversee integrated planning for the Bank’s public relations outreach including media relations and our external social/digital channels. You will use thoughtful creativity and well-honed storytelling skills to engage external stakeholders in new and innovative ways to achieve greater public understanding of the mission and impact of the Federal Reserve Bank of San Francisco and the Federal Reserve System.
You will develop, execute, and implement comprehensive, district-wide public relations plans and continuously advance new and interesting stories across earned and owned media channels.
You will lead integrated, multi-media campaigns employing both traditional and digital/social media channels to reach and influence targeted stakeholders.
You will cultivate strong relationships with key journalists and editors throughout the 12th District, as well as at top-tier newspapers, trades and wire services nationally to increase their understanding of the Bank’s mission, purposes and functions and promote the 12th District President’s monetary policy perspectives.
You will actively collaborate with a broad range of internal stakeholders in the creation of integrated internal/external communications campaigns.
You will develop tools, processes, metrics and key performance indicators to measure the effectiveness of the Bank’s public relations activities and continually refine and improve external stakeholder engagement strategies.
You will coach and prepare senior Bank leaders to serve as effective media spokespersons, positioning them as thought leaders in their areas of expertise, advising on reputation implications and ensuring message consistency across all platforms.
You will coordinate timely and appropriate responses to media inquiries and serve as a spokesperson when necessary.
You will represent the Bank externally and support executives in public appearances and stakeholder engagement activities.
You will manage a team of media relations and digital content professionals and serve on behalf of the Vice President, Public Affairs as needed.
10+ years’ experience in public relations and social media, including experience as a people manager.
Bachelor’s degree in communications, public relations, journalism, or a related field or equivalent experience is required; advanced degree desirable.
Superior communication and writing skills, expert in using Associated Press and other style guides to develop and edit high quality materials.
Ability to synthesize complex streams of information and interpret complex reputational issues.
Excellent communication skills (verbal, written, and presentation).
Collaborative, works well with others, and can exist comfortably in a team environment.
Demonstrated ability to coach and motivate others.
U.S. Citizenship or a Green Card Holder with the intent to become a U.S. Citizen is required.
Travel estimated at 15-20%.
At the Federal Reserve Bank of San Francisco we believe in the diversity of our people, ideas, and experiences and are committed to building an inclusive culture that is representative of the communities we serve. The Federal Reserve Bank of San Francisco is an Equal Opportunity Employer.
Internal Number: 260041
About Federal Reserve Bank of San Francisco
San Francisco is the headquarters of the Twelfth Federal Reserve District, which includes the nine western states—Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, and Washington—plus American Samoa, Guam, and the Commonwealth of the Northern Mariana Islands. Of the twelve Federal Reserve Districts, the Twelfth District is the largest by geography and the size of its economy.
Our mission is to promote low inflation, full employment and financial stability, and provide services to financial institutions and the Treasury.
Our work is in the pockets of each American. It fuels innovation and jump-starts dreams. We are the defenders of dollars—working hard to ensure the economic and financial stability of our country and our region.
We like to say we work for the Fed, not at the Fed. That’s because the SF Fed is not just another employer or government agency. Here, you have the opportunity to become part of an important public service institution whose work touches lives across the globe. The thought of economic and monetary policies may lead you to think of the Federal Reserve as solely a banking organization. Quite the contrary, as you can see, our work includes a broad range of disciplines.
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