Marketing & Programming Manager (MK-6443)

Our client is planning a transformational redevelopment of a regional mall which will change the way guests use the entire project.  They are seeking a creative thinker to lead the Center’s marketing team through this new approach.  The Marketing and Programming Manager will be responsible for marketing a brand-new product, something unlike any typical mall.

Essential Functions and Responsibilities:

• Strategic marketing – Develop and execute an annual marketing plan which utilizes all platform programs, drives the property’s marketing initiatives and positively impacts the center’s core financial objectives.
• Conceive, incubate, manage and grow programming for the new planned public spaces. Establish relationships with community and business partners to promote the new public spaces and develop a full schedule of events.  Develop programming which stimulates all five senses.  Introduce programs which are artful, experiential, memorable, meaningful, tactile and authentic.
• Identify all opportunities for sponsor activation, direct implementation of these activations and proof of performance.
• Be the brand manager for every touchpoint and communication representing the mall.
• The guest is at the center of everything. Build a concierge program to offer services and meaningful experiences for our guests.
• The retailer is our customer. Build retailer partnerships and help retailer’s sales blossom.
• Introduce surprise and delight to the guest experience. Whether it be art, music or something else and create a sense of discovery to each guest’s visit.
• Engage guests with a sense of heart. Offer programming which is meaningful and builds affinity for the shopping center.
• Direct sales and revenue generation through media assets and mall programming.
• Direct public relations development and communication to enhance the Mall’s image in the community.
• Oversee advertising agency management and creative.
• Drive tourism marketing, strategy, fulfillment, and activations.
• Supervise a talented, motivated marketing staff and help them grow.