Job Requisition Number: 27398. The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are currently seeking an Assistant Athletics Director for Marketing.
The Assistant Athletics Director, Marketing position is responsible for the oversight of the Marketing unit, which are tasked with the overall Marketing and Advertising campaign strategy, and planning and organizing of Athletics events, including managing logistics such as Marketing/Fan Engagement plans and work jointly with outside Advertising partners, Learfield, Ticket Operations, Events Management, concessionaires/caterers, vendors, and other Department units to plan for and run various events and execute campaigns. Types of events include home athletic contests, tournaments, season ticket holder events, viewing parties in various locations (both on and off campus), joint Campus events with other partner units, and other special events for various constituents (i.e. athletic groups, competitors, and alumni organizations). This position supervises operational staff, including students and volunteers, who provide comprehensive marketing, advertising, social media, fan experience, and public event support services.
•Manages the daily operations of the Marketing unit, including the work of professional staff, student workers, and volunteers. •Ensure that full season Marketing plans are developed and they are being executed successfully and smoothly. •Provide leadership for the Marketing unit, determines unit goals and priorities, establishes vision and objectives, and sets unit assignments and responsibilities. Ensure Marketing unit is following department brand guidelines and the unit is following department strategic plan. Responsible for representing the Marketing unit at departmental meetings. •Ensures both Department and client needs are met through production of high quality events, and successful Marketing campaigns executed. •Manage the unit relationship with Learfield, our corporate sponsorship representatives, ensuring we comply with all contracted “in-game activation” needs, sponsor social media posts and emails. •Leads short-term and long-range event planning for the entire unit and the assigned sports. Responsible for planning all events for assigned sport team(s), all department post-season championship events, and some special fan events. Consult with coaches/operations staff, Facilities, Events Management, Learfield Ticket Operations, and other Department units on all details regarding events and events planning. •Build marketing, advertising and promotional plans to promote attendance and atmosphere for events. Responsible for directing in-game promotional activities. •Provides comprehensive personnel administration including recruiting, hiring, training, evaluating and as required taking corrective action with subordinate supervisors and other relevant positions. Selects, trains, including developing training materials, evaluates, schedules and as required, takes corrective action with staff. •Responsible for departmental human resources oversight such as: recruitment, hiring, training, evaluations, etc. of all full-time staff. Also oversees the recruitment/hiring/training of all interns, student workers, and game day staff. Determines staffing, travel logistics, and participations needs for full-time staff and Spirit Groups at all away events. Assists full-time staff in professional development. •Manages or oversees all aspects of Marketing unit fiscal responsibilities, including creation of budget and adherence to budget. Various budgets include overall Marketing, Advertising, and Spirit Groups sub-budgets for individual sports, etc. •As the department's expert with regard to Marketing and Fan Experience, regularly provides guidance to leadership and other departmental units with regard to procedures and protocol.•5+ year of experience as a Marketing professional. •Ability to oversee multiple projects and quickly discern complex and competing interests. •Outstanding organizational, analytical, problem resolution and critical thinking skills. •Excellent written and interpersonal communication skills to establish and maintain good working relationships throughout the campus and with external constituencies. •Ability to work under tight deadlines and with quick time-frames to deliver outcomes towards goals and objectives through effective program/project planning, organization, and execution. •Previous management experience, including leading or directing a unit or department. •Knowledge of and experience using Microsoft Office, including Excel, Publisher, and Word. •Graphic design skills, including ability to proficiently use Adobe Photoshop. •Experience managing a department or unit budget and staying within budget constraints. •Knowledge of the athletics environment including relevant issues including ticket sales, merchandising, revenue generation, and/or direct appeals within an athletics department and/or higher education or a corporate environment.
Education/Training: •Bachelor’s Degree or equivalent training/experience.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.
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