SGIM – a 3,500 member academic medical association dedicated to improving patient care, education, and research in primary care and general internal medicine, seeks talented marketing manager to design, implement and execute annual marketing strategies for revenue-generating programs, products and publications as well as non-revenue generating activities. The position will be responsible for managing messaging and collateral for both SGIM and its sister organization ACLGIM.
In collaboration with the Director of Communications, create a comprehensive marketing plan with an emphasis on consistent branding for all SGIM and ACLGIM programs and services
Write and design promotional materials; edit materials and customize to market segment and deliver to target audiences (SGIM members, external partners, and potential members within the field of general internal medicine) in collaboration with Communications team and appropriate staff. Analyze results for effectiveness and make recommended changes to attain goals.
Work collaboratively across the organization to ensure a comprehensive understanding of key SGIM and ACLGIM activities and integrated key messages throughout all marketing and communications vehicles.
Coordinate with various SGIM/ACLGIM departments to develop, produce, and manage the promotional, marketing, and collateral materials to support each program and/or service.
Incorporate print, direct mail, electronic media, and social media to distribute collateral material as deemed appropriate in order to ensure the best ROI for each program and/or service.
Other project/communications tasks as needed.
Reports to the Director of Communications and works within the communications/marketing strategic team.
Desired Qualifications and Requirements for the Position Include:
Bachelor’s degree in marketing, communications or related field.
Minimum four years’ experience managing marketing programs. Prior experience in non-profit and/or healthcare field a plus.
Understanding of current online marketing trends, strategies and analytics for campaign fulfillment.
Experience developing, executing, tracking, enhancing, and assessing marketing campaigns.
Proficiency in membership association marketing and convention marketing.
Experience in crafting marketing briefs and working with creative design firms, conference décor firms and other vendors.
Advanced computer skills and proficiency with the Microsoft Office Suite. Knowledge of Google Analytics, Member Suite Associate Management Software and html skills preferred. Photoshop or other graphic design software a plus.
Excellent written and verbal communication skills.
Detail oriented, with strong organizational and time management skills.
Ability to manage multiple projects and deadlines. Must be able to work independently.
Able to work independently and in a team environment.
Additional Salary Information: Please specify salary requirements in your cover letter
Internal Number: Marketing 2019
About Society of General Internal Medicine
The Society of General Internal Medicine (www.sgim.org) and the Association of Chiefs and Leaders of General Internal Medicine (www.acgim.net)are academic organizations which include researchers, educators and administrators from all medical schools and teaching hospitals. SGIM's mission is to cultivate innovative educators, researchers, and clinicians in academic general internal medicine, leading the way to better health for everyone.
-- High-value, evidence-based, person-centered, and community-oriented health care
-- Attention to population health outcomes and their social determinants
-- Excellence, innovation, and leadership in education, research, and clinical practice
-- Interdisciplinary collaboration and team-based care
-- Collegiality, mentorship, and career development
-- Diversity, equity, and inclusion
See if our vision and values align with yours at https://www.sgim.org/about-us/vision--values
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