University Productions Marketing & Communications Specialist
University of Michigan - Ann Arbor
August 13, 2019
Ann Arbor, Michigan
NOTE: Candidates must include a cover letter specifying their interest in and qualifications for this position. The cover letter should be the first page of your resume and uploaded as one document.
As a comprehensive performing arts school set in one of the world’s finest public institutions of higher education, the School of Music, Theatre & Dance (SMTD) is deeply engaged in the creation, practice, scholarship, and pedagogy of music, theatre, and dance. We aim to provide leadership, nationally and internationally, in all three fields. We assert and celebrate the value of the arts to the mission of the University. SMTD is committed to sharing values of diversity & inclusion in order to achieve and sustain excellence.
University Productions (UProd) is the producing unit of the school, creating fully staged productions for the Departments of Dance, Musical Theatre, Opera, and Theatre & Drama.
Develop and oversee marketing strategies for subscription and single ticket campaign(s).
Produce marketing and communications materials, including but not limited to marketing copy, press releases, and editorial copy on program books. Communicate eloquently the artistic significance, historical background, and contemporary relevance to potential audiences.
Write, edit, and produce major print pieces for University Productions; contract and work with freelance graphic designers and printers.
Develop and oversee marketing strategies for Power Series subscription sales, including renewals, new subscribers and lapsed subscribers.
Create marketing strategies for single-ticket sales in print, digital, and social media. Determine target audience. Make expenditures based upon strategies and approved budgets. Monitor expenses.
Design simple brochures, signs, and e-mails using desktop publishing programs; alter existing graphics to fit specifications for digital and printed ads.
Oversee all aspects of advertising, including planning, copywriting and placement across all media outlets.
Publish thirteen playbills ranging from 8-24 pages. Production includes: collecting materials and/or copy from artistic and production departments, layout, proofreading, verifying content, editing, printing, and delivery for performances.
Achieve sales goals set by the Sr. Executive Director annually.
Stay current with social media trends as it relates to marketing and marketing concepts
Work with internal SMTD Marketing and Communications to implement an annual marketing drive campaign as well as annual communication pieces.
Develop and oversee communication strategies in print, social media, and digital for all productions and major ticketed concerts in the University Productions season.
Plan strategy for disseminating information to media; determine story angles; provide photos, videos, program and biographical information to promote productions, ancillary educational activities, and special events.
Coordinate social media efforts with other SMTD marketing staff.
Establish contact with and build relationships with members of the media, including writers, editors, producers and assignment desks at all viable print, broadcast, and internet outlets.
Research, write, and disseminate press releases, social-media stories, and photo captions.
Arrange media coverage and serve as primary contact with regional press for performances, ancillary educational activities, and special events; pitch story ideas to media; manage press tickets for each performance. Field general inquiry calls from press or forward to appropriate central office.
Organize and execute photo calls and video shoots. Research shots with relevant artistic staff, coordinate any physical elements, and work with photographer and director during shoot.
Respond to inquiries from press, scholars, and students for current information and archival materials.
Work on budget with Executive Director including: ticket prices, program advertising rates, and anticipated expenses.
Coordinate with League Ticket Office and other departments to be sure ticketing needs are being met and comp policies are distributed to appropriate groups.
Serve as liaison to student outreach efforts, such as Arts Adventure, Festifall, Winterfest, Graduate student orientation, and others.
Assist with negotiating and obtaining performance licenses. Assist with obtaining and distributing authorized scripts, scores, and/or orchestrations to cast, artistic staff, and orchestra. Provide listening tapes when needed.
Oversee University Productions-related sections of the SMTD website [performances/events page, show pages, departmental production pages, past production pages, facilities pages] to reflect an active, current promotional outlook for facilities and production areas: edit all copy and graphic design in a timely fashion, and ensure a coordinated, progressive, and fully functional site. Obtain updated technical specifications for facilities pages and verify seating charts. Work collaboratively with SMTD’s communications team on overall website promotion of events.
Supervise extensive archive of photographs, playbills, and printed materials.
Assist with occasional special projects as assigned.
A bachelor’s degree, including marketing and performing-arts management courses, is required.
4+ years experience in marketing and/or publicity for a professional performing-arts organization is necessary.
Candidate must have a broad knowledge of performing-arts management and of current arts-marketing trends.
Candidate must have the ability to work in a deadline-driven environment and maintain careful attention to detail.
Must be able to work on numerous projects simultaneously and in various stages of development.
Candidate must have the ability to work independently but obtain essential information from many stakeholders across various areas of organizational hierarchy.
Candidate must have the ability to write clearly with flair. Candidate must have the ability to articulate and evaluate visual forms.
Candidate must have a working knowledge of Microsoft Word and Excel, and Adobe suite of products.
Candidate must have a basic knowledge of printing operations and graphic skills.
Some occasional night and weekend work is required during the season.
Ability to word effectively with individuals from diverse communities and cultures.
A master’s degree in arts administration, or two+ years working in arts marketing for a professional company is desirable.
A broad understanding of the major historical trends and repertoire in dance, musical theatre, opera, and theatre is desirable.
An ability to read music, or to have a general understanding of musical terms and conventions, is desirable.
Some understanding of the punctuation of the common languages used in opera (French, Italian, and German) is helpful.
Some experience with Tessitura is desirable.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 176662
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...