Director of Enrollment Management Marketing & Communications
University of the Pacific
September 27, 2019
Director of Enrollment Management Marketing & Communications
Primary Purpose: The Director of Enrollment Management Marketing and Communications is responsible for marketing undergraduate admissions and campus-wide financial aid programs for the University of the Pacific and for providing specialized communications for prospective students (including transfers), their influencers and other key stakeholders. Reporting to the Vice President for Enrollment Management, and in collaboration with the Office of Marketing and Communications, the Director is a senior-level administrator who develops the marketing strategy for undergraduate enrollment and financial aid, and oversees its execution. The Director must be a skilled communicator and storyteller who understands the essence of the Pacific brand and how to articulate its value to move prospective students successfully through the enrollment funnel seamlessly. The Director supervises the Assistant Director of Admission for E-Communications and Marketing and works collaboratively with both Enrollment Management and Office of Marketing and Communications team members, as well as, colleagues throughout the University to develop and lead innovative and effective enrollment management and financial aid marketing strategies.
Essential Functions: 1. Serves as a senior member of the Enrollment Management team. Develops, evaluates and revises an annual comprehensive strategic enrollment and financial aid marketing plan in collaboration with the Office of Marketing and Communications to build Pacifics prospective student pipeline through brand attributions and distinctions. This plan will include brand messaging through creative storytelling personalized for variety of audiences (students, faculty, parents, counselors) and delivered through multiple channels, including websites, direct mail, print and digital media, social media, in-person meetings and related recruitment activities.
2. Works with schools, college and academic program leads, key stakeholders and marketing and recruitment professionals to coordinate communication strategies for prospective students, student influencers and other target audiences.
3. Develops processes to engage and capture student feedback and opinions related to the effectiveness of marketing strategies and uses results to inform improvements in the annual comprehensive strategic enrollment and financial aid marketing plan.
4. Develops a strong understanding of Pacifics educational and co-curricular program offerings and how best to position the University for recruitment. Stays abreast of competitors and conducts SWOT analysis on regular basis and educates colleagues on these insights to maximize the quality of their interactions with prospective students and influencers.
5. Plays a lead role in educating the internal Pacific community on enrollment management and financial aid marketing strategies and engages faculty and staff in supporting enrollment management and financial aid initiatives.
6. Directly supervises, coaches and trains the Assistant Director of Admission for E-Communications and Marketing to successfully execute marketing plans and achieve results. Works on long-term professional development plan to grow talents and skills to meet evolving needs of student recruitment and financial aid marketing.
7. Serves as the head writer and editor for division-wide branding and marketing materials, presentations, annual reports, and other required branded materials.
8. Performs other duties as assigned.
Bachelors degree required; seven (7) or more years experience in marketing in higher education or related field, with at least five (5) years of experience in the development and implementation of communication and marketing plans, or the equivalent combination of experience, education and training.
Strong leader and manager with excellent communication skills who is adept at storytelling.
Familiarity with enrollment, recruitment, sales or similar area of marketing.
Must be an excellent relationship builder, and know how to coalesce and develop teams of excellence.
Proven ability to develop effective and creative strategic marketing communications plans and implement successful tactics to meet goals.
Ability to manage multiple, competing deadlines and execute high quality products and results.
Strong ability to efficiently express ideas and concepts concisely to a broad range of audiences who possess varying degrees of conceptual understanding.
Excellent customer service skills with focus on exceptional follow through.
Must be resourceful, take initiative and be a self-starter.
Works well in teams and independently and is comfortable working with colleagues at all levels in the organization.
Must know how to develop and manage budgets and be fiscally resourceful and prudent.
Possesses the technological acumen to leverage CRM tools, content management tools, and digital platforms and ensure their effective and efficient in integrated marketing and communications plans.
Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
Demonstrated ability to make independent decisions and exercise sound professional judgment.
Demonstrated experience working in complex, matrixed organizations.
Demonstrated ability and maturity to work with sensitive information and use discretion.
Proven ability to develop and execute an integrated marketing strategy with metrics for success.
Strong research and analytical skills to forecast and identify trends and challenges.
Strong ability to express ideas and concepts concisely to a broad range of audiences who possess varying degrees of understanding.
Physical Requirements: The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Occasional standing, walking, climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.
Work Environment/Work Week/Travel Work is primarily performed in a standard office environment. Work performed during standard business hours. Must be available to work some evening and weekend hours.
Regional travel is required. Valid drivers license required. Incumbent must also be able to meet the Universitys fleet rules and be eligible to drive for University business. The Universitys insurance carrier reserves the right to exclude applicants based on their driving record.
Hiring Range: Commensurate with experience, exempt
Background Check Statement: Applicants who are selected as final possible candidates must pass a criminal background check.
Drawing on its rich legacy as the oldest chartered university in California, Pacific is a student-focused, comprehensive educational institution that produces outstanding graduates prepared for personal and professional success. Our student body thrives in Pacific's small classes and dynamic cultural environment, while our distinguished alumni are transforming their communities every day.
University of the Pacific is a nationally ranked university with a long tradition of dedicated teaching, small class sizes, practical experience and vibrant residential life. The breathtaking main campus in Stockton, California is home to seven schools and colleges, with more than 80 majors and programs of study. Pacific also has the McGeorge School of Law in Sacramento and the Arthur A. Dugoni School of Dentistry in San Francisco. Total university enrollment is nearly 7,000, with 3,757 undergraduates in an average class size of 19 and a student/faculty ratio of 14:1. Eighty-seven percent of students come from California, with 35 other states and 25 foreign countries also represented.
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