The Content Strategist will be responsible for communications, editing, and content delivery across multiple channels including print, social media, blogs, email, and advertising channel and for understanding business goals and analyzing data in order to deliver, maintain, and govern content on the SDFCU public website. The Content Strategist is also responsible for managing projects, supporting other Marketing projects, and leading vendors. This person will use their advanced knowledge of web and mobile communication strategies to help meet strategic goals and deliver positive member journeys. This is a great job for a person who loves to implement new messaging and experience ideas, improve communications in support of objectives and is grounded in analytics and end-to-end user experiences.
The person in this position will work closely with members of the Marketing team, interdepartmental teams, and advertising and digital agencies and platforms.
Essential Duties and Responsibilities of the Content Strategist:
Leading and managing website to include writing copy, maintaining accuracy, developing in-bound strategies, and leading new initiatives.
Overseeing and executing digital content initiatives across multiple platforms and formats to drive Marketing goals for acquisition, engagement, and positive member experiences.
Writing headlines, ad copy, direct mail, email, and informational collateral.
Working with internal stakeholders to develop content strategies, member personas and journeys to implement new methods of targeting and delivery.
Developing standards, systems and best practices for content creation, dissemination, ongoing maintenance, retrieval, and repurposing, including for real-time implementation.
Developing a plan for integrating multimedia and other 3rd party content into SDFCU.org.
Learning and developing content to adhere to compliance and ADA rules and guidelines.
Consulting, reviewing, and editing marketing team deliverables or company communications as needed.
Developing and maintaining the SDFCU Style Guide, communications guidelines, and content governance.
Interpreting data and analytics to improve existing content and experiences and propose new ideas.
Providing expertise in content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
Working collaboratively within the organization, and across functions, to help define brand stories and how they are interpreted by SDFCU members.
Serving as editorial team lead and managing editorial calendar.
Leveraging market data and behavioral metrics in ongoing content strategy and execute plans to develop assets.
Required Skills and Competencies:
Bachelor’s Degree in Marketing, Journalism, Communications, or related field.
At least 7 years of experience writing across print and digital channels.
Knowledge of marketing best practices with a focus on financial services and/or consumer focused content.
Ability to work in Google Analytics and familiarity with Search Engine Optimization and Search Engine Marketing best practices.
Comfortable on both MAC and PC platforms.
Experience working in content, social and email management platforms.
Ability to lead internal team members and external vendors to drive initiatives, meet deadlines, and improve quality of output.
Ability to multi-task with excellent organizational, problem-solving, and prioritization skills.
Ability to work independently and comfortable making decisions.
Ability to define problems, collect and interpret data, draw valid conclusions and initiate action.
Friendly, courteous and professional attitude.
Excellent spoken, written and visual communication and presentation skills.
3 writing samples or portfolio link.
Internal Number: 1221
About State Department Federal Credit Union
At State Department Federal Credit Union, our members are our number one priority. We strive to satisfy their financial needs by offering a variety of products and services at reasonable rates and delivering exceptional experiences while building lasting relationships.
We are looking for talented people, who exhibit passion for helping others and a desire to be a collaborative team member. We are a diverse and inclusive organization who values and respects our team members.
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