Do you have a passion for inspiring others to disconnect from technology and reconnect with nature? Are you bold enough to jump into the fast-paced, risky chaos of a startup environment? If so, then we have the right opportunity for you!
We are wayfarers. The wilderness is our city and the city is our wilderness. We explore, we sweat, and we journey to reach our destination. We create tools that enable adventure from backyard to backcountry. At Wolf and Grizzly, we need a Digital Marketing Manager who believes in this vision and has a heartfelt desire to help make it a reality.
We’re looking for you to develop, initiate and oversee long-term digital marketing campaigns as well as spearhead short-term advertising and marketing solutions. This position works closely with our Director of Growth and is responsible for ultimately expanding our brand’s awareness, reach, and loyalty!
Build and manage paid social/SEM campaigns with associated benchmarks to meet
Analyze key metrics like conversion rate, ROAS, cart abandonment, retention, etc.
Generate monthly reports on our paid social campaign’s performance
Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
Strategize and execute on email campaigns
Communicate with our executive staff about marketing goals and results
Extensive experience in B2C digital marketing and advertising
Expert-level familiarity with Facebook Ads and Google Ads platforms with experience managing applicable revenue and spend
Demonstrable experience with email marketing, lead generation, SEM and SEO
Highly organized with a strong attention to detail
Strong written and verbal communication skills
Sense of ownership and follow through on assigned tasks
A growth mindset
Previous work experience in the outdoor space,
Exposure to e-commerce and/or video editing
Basic knowledge of Shopify, Photoshop
Feel you may not tick all the boxes? Don’t sweat it. If you have some of the tools listed but a hunger to learn more, we still strongly encourage you to apply!
Competitive salary with an opportunity to grow within the company
Be on the ground floor and help build a brand and its community from scratch
Flexible working schedule
Note: Occasional international travel may be required.
Job Type: Full-time
About Wolf and Grizzly
Wolf and Grizzly is an Ontario based outdoor manufacturer creating premium tools with a focus on usability, durability and beautiful design. We believe there's adventure to be found right from the backyard to the backcountry, and we build the tools to enable it.
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