Clear Lake Bank & Trust Company is hiring an experienced Director of Marketing and Public Relations. This position is responsible for overall brand management and customer relationship management across various channels via advertising, communications and community relations. The ideal candidate is community-focused with previous experience in marketing and public relations for a community bank. Candidates must possess a high-level of personal accountability, strategic thinking and analytical skills.
Develop and manage annual marketing budget.
Create original written and digital content to support bank departments and drive customer engagement. Execute marketing/advertising efforts specific to departments, branches and company-wide.
Maintain positive media relations; develop and adhere to annual advertising contracts.
Develop and oversee social media presence and digital brand awareness strategy.
Develop and manage overall website content and functionality.
Responsible for ongoing/routine updates to advertisements and content, search engine optimization, responsive design, statistical tracking.
Utilize data analytics to research consumer behaviors, explore market trends, and identify sales opportunities using existing customer data and data analytics tools, including the bank’s existing CRM system.
401 (k) retirement savings plan with a generous employer match
Employer paid life insurance
Long-term and short-term disability insurance plans
Health Club dues reimbursement
Generous paid time off plan
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
Applicants should have a bachelor's degree in marketing or related area
A minimum of 3 years of marketing experience with a preference for experience in banking
Experience in digital marketing and data analytics strongly preferred
Excellent communication and customer service skills are required
Proficient in PC usage and standard office applications (i.e. Microsoft Word, Excel & Outlook)
Internal Number: 1090
About Clear Lake Bank & Trust Co., Inc.
Clear Lake Bank & Trust Company is an independent community bank serving North Central Iowa, with offices in Clear Lake, Garner, and two offices in Mason City.
We have been rated a Top Employer in Iowa each year since 2011 by the Des Moines Register.
Visit our website at http://www.clearlakebank.com
Find our current openings by clicking on Connect then Career Opportunities.
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