USA Basketball, the national governing body in the United States for the sport of basketball, is seeking an ambitious and organized Marketing Manager to join our growing team in the Youth & Sport Development Division. The person in this role will thrive if they have a youth sports marketing background, a passion for the brand and its mission, is detail and deadline oriented and enjoys growing participation and awareness.
The position will focus on increasing event registration, program participation and brand awareness by creating and executing campaigns aimed at reaching and connecting with new stakeholders and existing community members. Applicants should be ambitious self-starters who thrive on responsibility and innovate for results.
The Marketing Manager, reporting to the Youth & Sport Development Director, will have hands-on duties that support the Youth & Sport Development Division’s strategic direction. Responsibilities include:
Assist in the development of comprehensive marketing plans, strategies, timelines, and messaging to drive program registration and participation.
Execution of plans on a day-to-day basis, including utilization of email, text, social and web applications as well as executing call outreach campaigns. Includes drafting of marketing messaging across platforms.
Coordinating the development of creative assets and content through internal staff and external vendors.
Developing analytical reports to measure success, direct impact and to garner key insights.
Liaising with internal staff to keep website content fresh, accurate and updated as needed.
Tracking invoices and expenses against designated budget.
Special projects that support the mission of the organization.
Domestic travel to execute on-site (as needed).
SKILLS & EXPERIENCE
A potential match for this role can perform well independently, can organize teams, has direct experience in the outlined responsibilities and possesses a strong mix of the following:
Bachelor's degree in marketing or a related field required from an accredited institution.
2+ years of full-time experience in marketing, promotions and brand development (or related areas); relevant experience in growing grassroots sports programs preferred.
Proven experience in digital/social media advertising buys.
Demonstrated skills in project management and with implementations that require deadlines and deliverables.
Data analytical skills to quantify and improve marketing results.
Work history in customer lifestyle marketing, segmentation and testing to drive engagement resulting in lead generation and conversion to sales.
Ability to lead meetings, manage third-party contractors/vendors and handle multiple priorities.
Capacity to build positive relationships with members of the greater basketball community.
Ability to communicate articulately and confidently at every level of the organization.
DIGITAL PLATFORM COMPETENCIES
The Marketing Manager will utilize various digital tools and applications and should have experience and/or working knowledge of the following:
Digital tools for mass marketing and communication (e.g., GetResponse, Textedly)
CRM and MMS (e.g., Zendesk, HubSpot, Yourmembership)
Apply via email to email@example.com, using subject line “Marketing Manager, Youth & Sport Development” and attach your résumé, cover letter, professional references and salary history. No phone calls please.
USA Basketball is an Equal Opportunity Employer.
About USA Basketball
Based in Colorado Springs, Colo., USA Basketball is a nonprofit organization and the national governing body for basketball in the United States as recognized by the International Basketball Federation (FIBA) and the United States Olympic Committee (USOC). USA Basketball is responsible for the selection, training and fielding of USA teams that compete in FIBA-sponsored international basketball competitions, as well as for some national competitions, and is also responsible for youth and sport development initiatives that address player development and sport participation, safety issues, coach education, coach licensing and basketball events.
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