The Associate Director Marketing and Communications develops and implements an extensive communication and marketing plan utilizing a mix of channels and tactics, and measuring success through a variety of analytics. Also develops and implements a comprehensive plan to identify, secure, and steward corporate partners nationally and internationally.
Creates, implements, and manages an integrated strategic communications and public relations plan to advance the IIN brand, broaden awareness of its programs, accomplishments, and priorities; and increase its visibility across key stakeholder audiences and to cultivate new and enhance existing relationships with targeted audiences.
Develops content and a distribution plan that supports overall strategic direction and for the IIN.
Develops strategic direction for all digital media activities including structure, content, features, communications, and policies.
Acts as in-house journalist, identifying and writing press releases, blogs, email blasts, and all other communications.
Writes all communication materials, including annual reports, marketing collateral materials, and electronic communications.
Uncover communication insights and trends and discover creative ways to capitalize on these.
Collaborates on the development of and monitor communication budgets to ensure quality production and fiscal responsibility.
Executes all of the programs and features of the communication and marketing products to ensure that content and presentation are in-synch with branding and overall communication strategies.
Develops meaningful metrics, monitor and track results to calculate return-on-investment, and provide data-driven recommendations for continued improvement and best practices.
Manages the IIN Nanotechnology Corporate Partners (NCP) program, (1) research prospects, initiate conversations, organize discovery visits, secure new NCP members, program sponsors, and sponsored research; (2) develop and implement a creative plan to provide expert ongoing stewardship of NCP members and other corporate sponsors.
Organizes and manage annual public relations events, including Annual Nanotechnology Corporate Partners Day.
Development and managing vendor, consultant, freelance, printer, advertising and other supplier relationships in support of marketing and communication, and public relations goals.
Develops and maintain relationships with appropriate media outlets.
Develops and manage listservs and databases.
Performs other duties as assigned.
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree.
A minimum of 6 years of applicable experience.
Minimum Competencies: (Skills, knowledge, and abilities.)
Innovative thinker, with a track record of translating strategic thinking into action plans and output.
Excellent judgement and creative problem-solving skills.
Ability to make decisions in a changing environment and anticipate future needs.
Energetic, flexible, collaborative and proactive.
Superior organizational and program management skills
Proven track record in media relations, copywriting, editing, advertising, marketing, and project management.
Superior writing, editing, and proofreading skills.
Proficiency in Microsoft Office, Adobe Creative Suite, and CRM software.
8+ years of related experience.
Background in science and/or engineering, or the demonstrated ability to make complex scientific concepts, methods, procedures understandable to a lay audience.
Strong knowledge and understanding of communication platforms, including digital media and social media tools.
Demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successful positioning of subject matter.
Preferred Competencies: (Skills, knowledge, and abilities)
Self-Starter: Excited by the opportunities, resourcefulness and nimbleness required of a new start-up.
Excellent communicator: Uses varied vehicles and opportunities to promote dialogue and develop shared understanding and consensus. Maintains continuous, open and consistent dialogue with others.
Keen awareness and understanding of budget planning and production costs.
Critical and analytical thinking: Using logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Ability to review and dissect information and apply analytic concepts and calculations.
As per Northwestern University policy, this position requires a criminal background check. Successful applicants will need to submit to a criminal background check prior to employment.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highl...y collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.
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