The College of St. Scholastica (CSS), a vibrant, multi-campus institution in the Catholic Benedictine tradition, is seeking a strategic leader as Executive Director, Marketing & Communications. The Executive Director is responsible for leading, developing and directing strategies for marketing programs and initiatives to align with college priorities. This includes providing strategic vision to ensure the College’s brand identity is maintained and communicated to stake-holders and constituents.
Responsibilities: - Oversees and directs strategies and priorities for marketing programs and initiatives; creates and implements annual marketing strategic plans and KPIs that align with institutional priorities, Benedictine Values and enrollment objectives; establishes inquiry and application generation goals for Graduate, Extended and Online (GEO) and Traditional (TRAD) programs and optimizes vendor and channel marketing solution towards goal attainment; oversees marketing automation systems and strategies with the goal of increasing inquiry to applicant conversion. - Establishes strategic vendor and contractor relationships; researches potential vendor resources and negotiates contracts; manages and evaluates vendor and contractor performance. - Assesses effectiveness of marketing strategies and utilizes data to form decision making; provides updates and presentations to Enrollment Management and Market Development committees of the Board of Trustees; assesses effectiveness of marketing initiatives and revises/modifies marketing strategies as required. Ensures that marketing materials and messages reflect the College’s commitment to inclusive excellence. - Ensures College’s brand identity is maintained and communicated to stakeholders and constituents; monitors brand strength and creates initiatives to increase awareness of College’s brand identity and reputation; coordinates efforts with internal staff and external resources to establish brand platform, positioning and creative campaigns; establishes and enforces brand guidelines and communicates them to internal and external stakeholders. - Proposes new products/programs or positioning proposals; establishes priorities and directs market research to inform and influence program/product development in partnership with College administration and academic functions; directs market research to determine market demand and potential market share for proposed programs; proposes new revenue-generating initiatives for the College; utilizes market research to determine pricing, discounts, scholarships, and other incentive/referral offerings.
Required Qualifications: Master’s Degree in communications, marketing, or related field; AND five (5) years of professional experience in communications, marketing and public relations operations, two (2) years of which were in a supervisory/managerial role; OR an equivalent combination of education, training and experience is required. The Executive Director will demonstrate a commitment to inclusive excellence as an expression of the Benedictine values of the College of St. Scholastica ensuring that marketing and communications efforts represent these values.
For more information and to apply, visit www.csshrjobs.com. The College of St. Scholastica is an equal opportunity employer committed to creating an educational and work environment that is rich in diversity, inclusive and supportive of all students, faculty and staff. Individuals from diverse racial, ethnic, and cultural backgrounds and persons with disabilities are strongly encouraged to apply. While there is no religious requirement, we are interested in individuals who value and support the rich Catholic Benedictine heritage of the College of St. Scholastica.
CSS was founded in 1912 under the sponsorship of the Benedictine Sisters, with a mission of providing intellectual and moral preparation for responsible living and meaningful work within the context of Catholic Benedictine values. The founding Benedictine Sisters offered courses to a class of six women students on the stately and beautiful Duluth campus. Today CSS programs are offered to more tha...n 4,400 undergraduate and graduate students on the main campus in Duluth, as well as an online campus and satellite campuses in Brainerd, Cloquet, Hibbing, Grand Rapids, Inver Grove Heights, Rochester, Austin, St. Cloud, and St. Paul. The guiding principles of the Benedictines run deep in the roots of life at CSS. The College’s mission is to develop thoughtful and engaged leaders, sharpened and sensitized by their educational experience who are prepared and committed to serving and transforming the world. The values at the heart of the College mission---community, hospitality, respect, stewardship, and love of learning---animate the college community experience.
Duluth is a beautiful and vibrant city of 86,000 set on the shore of Lake Superior, the largest freshwater lake by surface area in the world. For outdoor enthusiasts, Duluth offers four seasons of first-rate opportunities: beaches, bike paths, jogging trails, ski resorts, cross-country skiing trails, boating and fishing sites, and rinks for skating, curling, and hockey. The Boundary Waters Canoe Area Wilderness is an easy drive. Outside magazine has recently named Duluth as the number one “Outside City” in the US. The magazine also named Duluth as a runner-up for the “best adventure hub” in a worldwide survey of destinations for outdoor activities. The College was also pleased to learn that the nonprofit American Institute for Economics ranked Duluth as one of America’s best small metropolitan areas for college students. Similarly, the travel site DreamPlanGo named Duluth in the Top Ten of America’s Most Scenic College Towns. Duluth’s public schools are Minnesota’s most highly ranked, the cost of living is considered reasonable, and the city has more acres of municipal public parks than any other city in the country. The arts scene is booming with galleries, music venues, and a lively theater and dance community.
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