Assistant Director of Marketing & Communications (Hybrid), SC Johnson College of Business
Location: Ithaca , New York
Type: Full Time
Preferred Education: 4 Year Degree
4 Year Degree
Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.
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The Cornell SC Johnson College of Business comprises three accredited business schools, each of which is recognized as among the best in higher education: the Charles H. Dyson School of Applied Economics and Management, the Samuel Curtis Johnson Graduate School of Management, and the Peter and Stephanie Nolan School of Hotel Administration. Our academic research; industry and community engagement; and undergraduate, graduate, and professional degree programs all reflect the future of business: flexible, collaborative, and cross-disciplinary. The college has an unparalleled resource base from which to draw—within the college, Cornell Tech in New York City, and Cornell University broadly.
The Office of Marketing and Communications (MarCom) plays a strategic role in supporting the success of the college’s short-term and long-term goals for recruitment and reputation. Within our office, the marketing team is a group of data-savvy and performance-oriented types who aim to elevate the quantity and quality of engagement and enrollment outcomes. We develop, deploy, and optimize marketing communications campaigns and a multi-faceted organic website presence that can connect meaningfully with our prospective and current students, alumni, and other key audiences.
Cornell communicators share a mission to enhance and preserve the university’s brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university’s teaching, research and public engagement mission.
Communication services are carried out through a matrixed organizational system in which University Relations houses the departments of News (Cornell Chronicle), Media Relations (pitching and servicing media requests), Brand (Cornell.edu, multimedia production), Strategic Communications (communications plans, key messaging, campus statements, social media management), and Cornellians (digital alumni publication).
Communicators in colleges, schools, and units regularly collaborate with, and consult, University Relations departments. University Relations serves as a partner and resource for all unit communicators.
The Assistant Director of Marketing is an experienced integrated marketing and communication specialist for the Cornell SC Johnson College of Business. The Assistant Director will plan, manage, and identify trends for multiple integrated marketing plans for programs across all or any of the three schools in the College of Business.
Reporting to the Executive Director of Marketing, the Assistant Director will partner with college/unit directors to develop marketing and communication strategies to connect the mission, goals, priorities, and accomplishments to both internal and external audiences using various omni-channel marketing media such as email, web, social media, video, paid media, etc. Each plan will outline key performance metrics to achieve awareness and consideration for enrollment recruitment for a suite of graduate programs for the college. Each will be executed and implemented in ways to promote the University, the SC Johnson College of Business, and school branding. These plans will include use of optimal content, audience targeting, and technological tactics to then test, optimize, and integrate them into the organization’s media portfolio. Programs’ respective campaigns will be continuously monitored for measured effectiveness of the integrated marketing strategy and tactics, initiating changes where necessary.
The Assistant Director will foster on-going relationships with faculty, administrators, staff, students, alumni, and colleagues to keep current on key issues, projects, goals, and accomplishments. This person will use data analytics, budget forecasts, performance data, and market insights for integrated marketing deployment and revision efforts. This person will be the subject matter expert on program positioning within their portfolio and work with the college marketing team, program teams, admissions, and other stakeholders to enhance the messaging and positioning within that space to achieve desired outcomes for the scale and constituency of an ideal prospective enrollment.
Participate in integrated market planning, designed to achieve the recruitment business goals and objectives.
Prepare and present marketing insights to diverse audiences ensuring appropriate communication representing the values of Cornell University.
Analyze data and report on a range of information identifying trends, patterns and successes; present the results in an appropriate format and in a timely basis.
Provides guidance and recommendations to colleagues, partners and agencies to support the achievements of organizational objectives and enhance compliance with organizational and brand policy.
Research and analyze issues, audiences, competitor trends and positioning to integrate through each strategic plan.
Partner with stakeholders, the Associate Director, and the Executive Director of Marketing to manage and review media spend allocation, placements, targeting, and optimizations in order to help achieve recruitment goals.
Partner with leadership on scope, tracking deliverables/approvals, and communicating status to ensure needs are met and objectives are achieved.
Educate partners and colleagues on marketing trends and leading-edge techniques in and outside the industry and incorporate best practices, particularly as it applies to lead generation and demand within higher education.
Demand Generation (40%): Conduct the day-to-day management and assessment of integrated marketing communications efforts and advise on development of entailed media assets and content to meet business objectives and goals, adherent to plans with input from Sr. marketing and communication leaders, admissions and agency team partners.
Stakeholder Management (30%): Meet regularly with colleagues, partners, stakeholders, and agencies to cross-share project and campaign planning, information, status, and performance updates, and collaboratively troubleshoot when goals or objectives are not being achieved or problems occur. Collaborate with these groups in creating and refining strategic marketing communications plans and actions.
Project Management (10%): On a project basis, manage and coordinate resources around events and initiatives to bring the highest possible profile to these awareness and recruitment efforts. Includes meeting with key university staff, monitoring large projects, meeting regularly with other managers and stakeholders and adhering to budget.
Optimization & Reporting (10%): On a portfolio basis, manage and coordinate marketing efforts and resources around strategic initiatives, presenting and profiling these efforts to college and school deans and senior leadership. This includes meeting with key university staff, monitoring large projects, and meeting regularly with other managers and stakeholders.
Other duties as assigned. (10%): Participate in special projects with occasional work responsibility falling above or below current classification.
Bachelor’s degree in related field with 3-5 years experience, with a minimum of three years of experience in marketing and communications, market research, integrated marketing strategies and methodologies, agency management, and/or advertising.
Demonstrated experience working with relevant data analytics and other tools for strategic planning and decision-making (Google Analytics, SEO principles, Pardot, and Salesforce)
Ability to analyze and present on marketing data analytics.
Experience with integrated marketing planning and execution.
Excellent communication skills and project- and account-management expertise; professional confidence and strong leadership skills.
Prior experience in a fast-paced, complex organization with multiple constituents.
Proven expertise as both a strategic thinker and a project manager with a keen ability to coalesce the two.
Team player; ability to work collaboratively with others; high energy and drive combined with a positive attitude and results-oriented disposition.
Higher ed or college work experience in marketing, communications, sales, admissions or as a research assistant is a bonus.
At least two years of brand or product management experience and at least four years of marketing/agency/corporate communications experience; experience in, or understanding of, educational or non-profit environments.
Rewards & Benefits at Cornell:
This position is full-time, based in Ithaca, NY, and is eligible for hybrid or potentially fully remote work arrangements. To apply, please include a cover letter in your application. No visa sponsorship is available for this position.
Cornell has been nationally recognized as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives. Cornell’s key benefits include:
Health Care – Several excellent plan options for medical, dental, prescription drug, and vision care coverage.
Generous Paid Time Off & Leave Provisions with flexible work options – This includes vacation time, health and personal time, holidays, and parental leave.
Retirement Plans – Employees are eligible for the 403(b) Cornell University Retirement Plan (CURP) which offers superior retirement savings benefits.
Education – Options include the Employee Degree Program, taking classes to enrich your career skills, New York’s 529 College Savings Program, and Cornell Children’s Tuition Scholarship.
To explore the full range of Cornell Employee Benefits further, please see Cornell Benefits.
University Job Title:
Public Affairs Officer III
Pay Rate Type:
$74,528.00 - $86,614.00
Number of Openings:
Job Titles and Pay Ranges:
Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:
Prior relevant work or industry experience.
Education level to the extent education is relevant to the position.
Unique applicable skills.
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Diversity and Inclusion are a part of Cornell University’s heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
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