Director of Communications & Marketing, SPH (5887U) 6518
University of California Berkeley
March 19, 2020
Director of Communications & Marketing, SPH (5887U) 6518
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
The UC Berkeley School of Public Health was founded in 1943; during 2018 we celebrated our 75th anniversary. We are fueled by a deep commitment to social and environmental justice, scientific inquiry and discovery, and community-engaged public health action. The School's mission is to improve population health, especially for the most vulnerable. We do this by preparing the next generation of diverse public health scholars, practitioners, and leaders through preeminent educational programs; transformational research that sheds new light on the public health threats and opportunities of today and tomorrow; and by translating new discoveries into practice through partnerships that address the critical health needs and inequities in our diverse communities. The School is a world-renowned institution and widely regarded as the birthplace of social epidemiology and community-based participatory research. Our research broadly focuses on the interaction of biological, behavioral, and environmental determinants of human health. In 2018-19, the School enrolled 720 graduate students across MPH, MS, MA, PhD, and DrPH degree offerings, with both residential and online programs, as well as educating 440 undergraduate students through an upper-division public health major.
The Director of Communications & Marketing develops, implements and executes a comprehensive, multidisciplinary communications program and leads a communications team. The Director works in written, visual, and digital communications and marketing for internal and external audiences including prospective students, alumni, donors, faculty, staff, current students, and others.
Delivers comprehensive communications programs, including written, visual, and electronic communications, for the School of Public Health.
Produces and oversees the production of a variety of written, visual, and electronic communications, including the School's monthly internal and external-newsletters and other email communications, online features, profiles and testimonials, event materials, ongoing web and social media content, brochures, and print magazines or annual reports.
Works closely with the External Relations team on fundraising campaigns and alumni and donor communications.
Leads event publicity and promotion, including developing invitations, brochures and PR/media relations.
Works with other internal stakeholders such as faculty and Student Services to ensure consistent SPH messaging and branding.
Manages and mentors a team of 3-4 communications professionals with diverse expertise, such as writing, design and production, web and digital management, and content marketing.
Works with School leadership to create, develop, and implement comprehensive long- and short-term strategic communications plans and complex communications projects that can be large in scope and with long timelines, such as the production of a magazine, redesign of a website, support of a fundraising campaign, or publicity and messaging for a series of high profile events like the 75th Anniversary events.
Provides advice and counsel to School administration on all aspects of communications, including strategic planning, effective messaging, branding, and problem resolution. Occasional consultation and execution in crisis and change communications.
Ensures production of high quality products that effectively deliver the desired message within budget and time constraints; requires working closely with vendors such as designers, printers, photographers, web developers, and writers.
Identifies specific communications needs and develops the content and process for organizational improvements (i.e., implementing social media management tools or developing toolkits and intake forms for stakeholders around the School).
Works with School and campus leaders to build a School of Public Health brand that aligns with the larger Berkeley brand and creates tools for positioning the School strategically with the its audiences and stakeholders.
Participates in workshops, trainings, and other professional development opportunities; other duties, as assigned.
Advanced knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
Advanced knowledge and understanding of technical applications to direct professional technical staff, or personally perform technical work, including content strategy, writing, and editing; website and other digital media; design concepts and execution; social media; content marketing, and other applications.
Advanced skills to create, develop, and implement long- and short-term strategic communication plans and advanced skills in communications project management.
Advanced skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information.
Excellent written, verbal, interpersonal communications, active listening and political acumen skills.
Experience building cohesive, high-performing teams through excellent management.
Excellent interpersonal skills and the ability to work effectively across the organization at all levels; high degree of emotional intelligence; demonstrated ability to work effectively with and build consensus among diverse populations; demonstrated expertise building collaborations.
Demonstrated skills in problem identification and resolution, sound judgment and decision-making, critical thinking/analysis, risk management, negotiation, creative problem solving, and organizational skills.
Ability to maintain confidentiality, objectivity, sensitivity, discretion, professionalism, and exercise good judgment and tact.
Demonstrated skills with common computer application programs, including the Microsoft Office Suite, Gmail Collaboration Suite, and databases.
Bachelor's degree in related area and/or equivalent experience/training.
Knowledge of the field and community of public health and its scope, particularly in California but also nationally in terms of competitor schools and programs.
Advanced knowledge of the School of Public Health, including its mission, vision, goals, policies, and infrastructure.
Advanced knowledge of UC Berkeley and its mission, vision, goals, policies, and infrastructure; strong knowledge of current affairs and issues in higher education.
Thorough knowledge of campus protocols and channels for communication internally and externally.
Salary & Benefits
Salary is commensurate with experience. Hiring range is $95,000.00 - $105,000.00 annually.
Please submit your cover letter and resume as a single attachment when applying.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see: http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.
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