Harpeth Hall School seeks a dynamic, creative, experienced, and collaborative leader to serve as the Director of Marketing and Communications. Reporting directly to the Head of School, the Director is a member of Harpeth Hall’s Leadership Team and leads the strategic communications and marketing plan to support and advance the institution’s mission and values across all aspects of school life. The Director understands the opportunities and challenges facing independent schools and possesses the skills, leadership, and vision to lead the communications, branding and marketing of Harpeth Hall. As the school’s storyteller, the Director must be able to articulate the ethos of the classrooms, halls, studios, stage, and fields and drive the content pipeline to consistently create and deliver compelling communications.
The ideal candidate will be an excellent writer, a strategic thinker, a creative problem solver and a team player, who is also able to roll up his/her sleeves to get work done. A bachelor’s degree and minimum of five to ten years of prior experience leading and managing internal and external institutional communications and marketing are required. She/He will be able to maintain a high level of professionalism and confidentiality and has solid experience managing a team.
Qualifications and Responsibilities
Serve as the school’s lead brand ambassador and champion.
Ensure all marketing and communications materials reflect the school’s mission and strategic initiatives and are timely, accurate, and compelling.
Provide support to the head of school and other senior leaders on all communication, marketing, media, and public relations issues.
In partnership with the Director of Admission, design and implement marketing and communication strategies to increase student applications and maintain prospective student and family interest.
In partnership with the Director of Advancement, design and implement marketing and communication strategies to deepen donor engagement and drive increased contributions.
Create robust content and develop the most promising practices for publications, print materials, e-newsletters, website stories, social media, and fresh video content.
Working with the Head of School, lead and manage crisis communications.
Serve as editor of Hallways, Harpeth Hall’s alumnae magazine.
Provide leadership, including day-to-day management and motivation of communications staff and contractors, ensuring excellence.
Set and regularly monitor annual and long-term strategic goals, and manage an integrated marketing and communications approach for school-wide initiatives.
Skilled and polished writer with a quick turnaround and proven editing ability.
Provide guidance and support for the communications needs and strategies of the Harpeth Hall Parents Association.
Initiate, oversee, and apply market research and analytics and advise on current industry trends in communications and marketing.
A bachelor’s degree and minimum of five to ten years of prior experience leading and managing internal and external institutional communications and marketing are required.
About The Harpeth Hall School
The Harpeth Hall School is one of the country's premier independent college preparatory schools for girls and young women in grades 5-12. A pioneer in the field of women's education with origins in the 1860s, the school combines a superior program deeply rooted in the liberal arts tradition with proven instructional techniques that are most meaningful for girls. Teachers and administrators cultivate a love of learning, a commitment to honor and integrity, and the leadership skills students will need in the future. This is a vibrant, forward-looking school with a rigorous, innovative curriculum and exceptional teaching. In addition, outstanding and extensive arts, athletics, service learning, and co-curricular activities provide students with a rich educational experience. The strength of the school today results from the extraordinary vitality and richness of its past. The school is situated on a beautiful, college-like suburban campus of 43 acres in the Green Hills area of Nashville.
Harpeth Hall is a national leader in the use of technology to enhance teaching and learning. The campus-wide wireless network was the first in Middle Tennessee. Since 2001, every girl in grades... seven through twelve uses her own laptop computer. At every level, the faculty and students use technology to advance learning.
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