Job ID: 2020-7346 Type: University Relations and Public Affairs (WS1044) # of Openings: 1 Category: Marketing/Advertising/Public Relations/Media/Video/Audio New York University
The Marketing and Content Strategist is tasked with developing integrated marketing strategies (which entail conducting research, recommending communication channels, and creating media plans), communicating with clients, collaborating with and guiding creative teams, developing account opportunities, and writing copy for print, web, and social. The Marketing and Content Strategist also directly oversees the Content team, guiding it in developing on-brand and project-specific content strategies and written copy for print and web.
Required Education: Bachelor's Degree in English, communications, business, public relations, marketing, or equivalent
Preferred Education: Master's Degree in English, marketing, advertising, public relations, communications, or professional writing.
Required Experience: 7+ years professional level experience or equivalent combination, with an emphasis on strategy and content development as well as project management.
Preferred Experience: Experience in higher education marketing.
Required Skills, Knowledge and Abilities: Excellent written and oral communication skills; copywriting skills, as well as the ability to conceptualize new communications and web assets. Exceptional analytical skills and the ability to seek out and develop new opportunities and extend working partnerships. Ability to run meetings with direction and leave with clear objectives.
Preferred Skills, Knowledge and Abilities: Experience advising and guiding a team of writers/content strategists. Familiarity with traditional and web technologies (content management systems, analytic tools, social media channels, copy platforms, etc.) a plus.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/sustainability.
Founded in 1831, New York University is now one of the largest private universities in the United States. Of the more than 3,000 colleges and universities in America, New York University is one of only 60 member institutions of the distinguished Association of American Universities.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...