The Media and Direct Marketing Strategist will directly manage campaigns on behalf of the marketing team and bring a data-driven approach to developing and optimizing our campaigns. This is an opportunity for someone with strong analytical and marketing channel skills to drive real results.
This role requires a track record in driving growth through multiple digital marketing channels. The role requires an extensive level of understanding of data and metrics as well as the strategies and tactics for driving successful digital campaigns. This role will report to the Sr. Director, Marketing Research and Media Planning.
Essential Duties & Responsibilities
Develop, manage and optimize marketing campaigns across various traditional and digital paid marketing channels and platforms (e.g., paid search, programmatic display, social, SEO, etc.), using a data-driven approach.
Responsible for success of marketing campaigns managed on behalf of any of our university units, staying within budget, carefully managing vendors or an in-house resource, achieving campaign goals and regularly reporting and meeting with unit stakeholders.
Promote a data-driven approach to marketing across units; provide guidance and consulting where needed.
Using data and other sources (e.g. customer feedback, industry best practices), develop hypotheses for testing and improving marketing campaigns.
Work closely with the marketing team to develop and launch tests. Monitor outcomes and compile reports. Share reporting and learnings with the team and with unit stakeholders.
Work with cross-functional teams including analytics, development, design, & more to ensure marketing campaign information is correctly captured and conveyed in platforms.
Regularly review attribution reporting to understand impact of campaigns across units. Share findings with team and with unit stakeholders.
Additional job duties assigned
At least six (6) years of related experience in marketing, analytics and vendor management.
Higher education marketing and analytics experience preferred.
Experience using data and metrics to measure impact and determine improvements.
Ability to understand and manipulate large sets of data.
Experience managing marketing vendors to achieve campaign goals.
Experience using various digital marketing and reporting systems (e.g. Google Analytics, GoogleAds, and Google Data Studio)
Excellent oral and written communication skills and ability to influence others.
Bachelor's degree in marketing, business, communication or other related field or equivalent experience.
Master’s Degree in business, marketing, communications or appropriate field
Planning Unit: Office of the President
Department: University Communications and Marketing
Applicants may contact this person if they have questions about this position: Regina Schwartz, firstname.lastname@example.org
Employment Type: full-time regular
$51,242 – $66,615. Employees also enjoy a generous benefits package which includes health benefits, paid time off, and educational benefits for employees and eligible dependents.
Internal Number: 34958
About Ohio University
Ohio University is home to one of the nation’s friendliest and most picturesque campuses. But more importantly, it’s where you can become part of a two-century tradition of excellence and embark upon a rewarding career that will make a real difference. From teaching and research to admissions, facilities maintenance, and residence life, our faculty and staff propel Ohio University’s mission of helping students become their best selves. OHIO offers competitive compensation and outstanding benefits. For a complete list of employment opportunities, please visit www.ohiouniversityjobs.com.Ohio University is an equal access/equal opportunity affirmative action institution. For more information about Ohio University’s policies prohibiting discrimination and harassment, visit www.ohio.edu/equity.
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