The Leasing & Marketing General Manager is responsible for analysis, training, site and marketing support in order to guide the leasing team to achieving their maximum leasing potential. In this role, you will coordinate with the leasing teams to assist in apartment home rental, reporting, paperwork, and moving in new residents. In the absence of the Business Manager, you may assist in site management responsibilities. The Leasing & Marketing General Manager may also track the progress of various leasing team members through an on-going follow through system and process. Long term, you may consider this role a solid part of a larger career track in property management. We encourage you to be a career minded individual seeking advancement.
The Leasing & Marketing General Manager will report directly to the Assistant Vice President of Marketing. Specific community needs will be communicated from the AVP of Marketing and VPs of Operations. You will be responsible for communicating and interacting with the appropriate Regional Property Managers and Business Managers in regards to those needs, goals and progress. In this role, you will also collaborate with the Senior Director of Learning and Talent Development in making employee recommendations for training and support.
Communicate to the leadership team and/or various leasing team members through weekly meetings
Mentor leasing team members and oversee on-site leasing training as needed or appropriate
You will be empowered to make decisions, enforce policy compliance and authorized to assign tasks to a leasing team member with proper communication to the appropriate VP, Regional Property Manager or Business Manager
Provide direction with clear and necessary instruction
Delegate leasing responsibilities and expectations to the leasing team
Provide the necessary resources and support, including direct and immediate feedback
Recommend employees for online or in-person courses delivered by the Learning and Talent Development team
Create a positive and motivating environment for the leasing team
Provide support when the team encounters challenges
Demonstrate proactive initiative on a day to day basis
Provide reporting and follow up after a property visits
Leasing & Marketing
Implement solutions and troubleshooting to leasing issues that focus on people, product, promotion and price
Analyze weekly leasing reports and proactively identifying occupancy trends that need improvement and attention
Brainstorm and guide lead generation ideas and execution
Diagnose closing ratios and make recommendations for improvement
Train and track lead management and lead follow-up
Effectively coach and encourage leasing teams
Analyze and evaluate leads and lead sources
Support and assist in implementing leasing initiatives and platforms
Analyze shop evaluations and review for improvement opportunities
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...