Location Address: 3100 East Fletcher Avenue Tampa, Florida 33613
Top Reasons to Work at AdventHealth Tampa
Florida Hospital Pepin Heart Institute, known across the country for its advances in cardiovascular disease prevention, diagnosis, treatment and research.
Surgical Pioneers â“ the first in Tampa with the latest robotics in spine surgery
Building a brand new, six story surgical and patient care tower which will ensure state of the art medical and surgical car for generations to come
Awarded the Get With The Guidelines â“ Stroke GOLD Quality Achievement Award from the American Heart Association/American Stroke Association and have been recognized as a recipient of their Target: Stroke Honor Roll for our expertise in stroke care. We have also received certification by The Joint Commission in collaboration with the American Stroke Association as a Primary Stroke Center.
The Marketing Specialist is responsible for collaborating with the Director of Marketing, Marketing Manager and other marketing team members in the planning, development and implementation of marketing and communications initiatives for AdventHealth Tampa.
Using subject matter expertise and technical knowledge, leads execution of various marketing, communications, and public relations initiatives such as: traditional advertising, digital advertising, social media and other electronic communications, marketing collateral, special events, community outreach, sponsorships, public relations, physician marketing, internal and external communications, developing presentations, conducting / reporting on market research and trends, developing communications assets for internal and external audiences, such as newsletters and other communication vehicles; copywriting for social media and other electronic communications methodologies, as appropriate. As directed, serves as backup point of contact for media relations on campus.
Responsible for supporting marketing growth strategies in volume, market share and other metrics, and for tracking program ROI to achieve objectives. Supports project management, planning and execution for campaigns and programs to support service lines, strategic priorities, physician marketing goals, and internal communications strategies. Assists with development and daily management of marketing budgets and communication initiatives for AHT.
Actively collaborates with campus, division, and corporate team members as well as external contractors, agencies and freelancers, including direct mail vendors, graphic designers, photographers, videographers, digital web team, practice administrators and managers, business development team and physicians to achieve desired outcomes. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.
PRINCIPAL DUTIES AND JOB RESPONSIBILITIES:
Collaborates with marketing team and colleagues across organization to develop and implement AHT marketing and communications initiatives.
Manages department traffic/overall project planning and books and submits artwork as needed to publications and agencies.
Serves as lead copywriter and project manager for assigned marketing and communications projects and collateral materials â“ takes assigned projects from concept through implementation.
As directed, leads event planning for both internal and external audiences. Events may include town halls, internal and external presentations, and community events.
As directed, leads AHT participation in sponsorships and external events and activities. Coordinates and organizes consumer and community driven events, including: volunteers, catering, venue, internal event team coordination, and ROI.
Sources and manages inventory for promotional items and collaterals. Interfaces with campus print shop. Purchases and maintains supplies for events.
Leads data entry and reporting for Event Squid.
Manages AHT speakerâ™s bureau, and coordinates community speaking engagements.
Works with marketing team to initiate/update social media channel. Maintains social media editorial calendar and collaborates with division and corporate teams on posting updates; collaborates with reputation management team to ensure protocols are followed.
Works cooperatively with professional staff, external and internal graphic designers, printers, mail houses and print and internet media vendors to ensure system standards for quality, timeliness and cost-effectiveness are met.
Stays up to date on marketing trends and make recommendations for activities and initiatives.
Monitors marketing activities to ensure compliance with applicable regulations and laws, and resolution of any issues that arise.
Develops internal and external communications plans and strategies, writes copy, and creates PowerPoint presentations as needed.
Manage market research process; synthesizes learnings and develops plans to implement appropriate communications strategies for variety of audiences â“ internal and external.
As directed, serves as backup media / crisis communications point of contact for the campus.
KNOWLEDGE AND SKILLS REQUIRED:
Fundamental knowledge of marketing and communications.
Strong written and verbal communications skills are a must â“ with demonstrated ability to translate organizational needs into a concept and adapt writing style for specific audiences.
Proficiency in AP writing style standards.
Strong presentation skills, and ability to develop content and visuals for presentations.
Strong computer skills are required with high proficiency in Microsoft Office including Outlook, Word, PowerPoint, and Excel. Knowledge of Adobe Acrobat Pro. Basic working knowledge of Publisher, Visio, Photoshop, Illustrator and/or Adobe InDesign is preferred.
Hands-on working knowledge of social media sites for business, including but not limited to Facebook, Twitter, LinkedIn and YouTube. Demonstrated ability to grow consumer loyalty and followers in the social media space.
Ability to implement initiatives independently with minimal supervision. Must be a self-starter.
Strong time management and organizational skills with sharp attention to details. Strong project management skills are a requirement.
Ability to function in a fast-paced environment, juggling multiple projects and deadlines.
Ability to plan, execute and manage community and special events.
Ability to work well with others using tact and diplomacy. Must be a team player.
Ability to influence and coordinate efforts of other team members in support of marketing initiatives.
Ability to always display a professional manner and maintain confidentiality. Must be able to communicate adeptly at all levels of the organization.
May be occasionally asked to work nights or weekends and represent the group at community events, as well as drive to different AH offices and facilities throughout the Tampa Bay area.
EDUCATION AND EXPERIENCE REQUIRED:
Four-year Bachelorâ™s Degree in Communications, Mass Communications, Public Relations, Journalism, Business, Marketing, Advertising, Health Science or similar field.
Three or more years of experience in communications, public relations, marketing, communications, advertising, internal corporate communications, or sales with proven results required.
Public Relations and/or Advertising agency or healthcare experience strongly preferred.
LICENSURE, CERTIFICATION OR REGISTRATION REQUIRED:
AdventHealth Greater Orlando (formerly Florida Hospital) is one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.
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