Job Description The Role: The Senior Marketing Associate, Demand Generation, is responsible for supporting cooperative efforts to ensure the successful development, delivery and maximum impact of the annual business plan. The role will lead small scale activities across our event and marketing channels to ensure the flawless execution and a positive impact on productivity, efficiency, customer experience, and business outcomes for assigned LOBs and campaign teams. Responsibilities include:
With oversight, execute projects and marketing campaigns with defined scope and responsibility to ensure the successful delivery and maximum impact of the annual business plan: ensure timelines are met; manage and report back to stakeholders. Ensure all aspects, including content, marketing and follow-up are on track; escalate issues that could negatively impact effectiveness and results
Contribute to the strategic annual business plan that balances and supports broader business objectives. With direction, execute multi-channel marketing campaigns
Generate and monitor lead acquisition and management for the sales team
Work within assigned budget for LOB/Campaigns within the Demand Generation team to ensure maximization of ROI
Ensure all data related to marketing activities is recorded and stored accurately in appropriate sources. Provide regular and ad-hoc reporting (data, analytics, insights) to the business and marketing's senior management (program level; campaign level; LOB level; regional level; global)
4-5 years experience with demand generation marketing is required, and B2B demand generation marketing experience is preferred, email marketing experience is a plus.
Japanese language skills (writing/speaking) is required as the role will support Japan business.
Ability to juggle multiple projects at once, think critically and possess analytical skills, plus strong written and verbal communication skills.
Bachelors degree required.
A history of successful interactions with diverse stakeholders is required
Experience with financial services and/or technical solutions is preferred.
Proficiency with Microsoft Office (Word, Excel and Powerpoint).
Knowledge of and an aptitude for CRM, marketing automation systems and web analytics beneficial.
Moody's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody's Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...