The Owner Marketing & Events Manager will lead the marketing program strategies and manage end customer facing marketing initiatives that will allow our distributors to compete in the marketplace. Oversee the strategy of all AIA events and ensuring deadlines and budgets are adhered to.
Build marketing programs and campaigns to support our AIA Distributors across different channels and segments in support of our overall strategic marketing plan
Lead the execution of AIA’s Distributor monthly marketing campaigns from start to finish via several channels including AIA’s EAIA Distributor website, social media channels, online space advertising, print advertising, and direct mail
Manage custom marketing projects, write creative briefs and timelines
Collaborate with the User Experience Manager to develop strategy and plan to enhance and update AIA’s distributor end customer facing websites
Responsible for the project management for all tasks and departments required for execution for an annual or bi-annual product idea printed deliverable. This could also include brochures based on themes or seasonal product concepts.
Assist with public relations efforts
Work with the others in the marketing department, other internal departments, and external agencies and vendors
Collaborate with Business Development Marketing Manager to develop the yearly Corporate Marketing Plan and monthly execution of initiatives.
Manage Marketing SOW & Budget
Management and creation of all Project Proposals, Statement of Works (SOWs), budgetary planning, and execution for all approved SOWs
Planning and Execution of Events
Consult with leadership and sales to determine objectives and requirements for events, such as meetings, conferences, and conventions
Support and assist sales professionals in the successful execution of trade-shows on a regional basis based on strategies from the Success Management leadership
Oversee Event Coordinator
The role requires an individual who has demonstrated proficiency with the following; self-motivated, detail-oriented, ability to handle multiple projects, ability to lead by influence, ability to problem solve and bring resolution.
Qualifications may include:
Experience building complex marketing programs and reporting on the results
Exposure to digital and direct response marketing
Competence as a creative writer with an eye for great emails and landing pages
Strong project management skills
Strong problem-solving ability, including metrics-driven thinking
Bachelor’s degree in Marketing, Communications, or Advertising required
7+ years of marketing leadership experience required, B2B preferred
Team management experience required
Promotional Product Industry Experience preferred
Brand Management experience preferred
Inquisitive and innovative approach to problem-solving
Ability to multitask and manage multiple projects quickly and accurately
Exceptional verbal and written communication
Solid understanding of current digital marketing tactics and functionality
Proficient in Adobe CC Suite: InDesign, Illustrator, Photoshop, is a plus
Experience with Project Management is a plus
Solid understanding of how to utilize data to make decisions
Exemplify AIA core values - Smart, Hungry, Honest, Collaborative, and All In!
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...