Communications and Marketing Specialist - NE (PART-TIME) - term
Kent State University
October 15, 2020
Communications and Marketing Specialist - NE
Kent Campus - Kent, OH
To produce and provide project support and oversight of tasks that involve electronic and print marketing (web publishing, emails, multi-media and maintenance of web pages) for a campus, College or department while ensuring University brand standards are utilized. Reports to Manager, Communications and Marketing or designated supervisor.
Additional Basic Function – if applicable:
Examples of Duties:
Duties/essential functions may include, but not be limited to, the following:
Write various promotional content ranging from news and events to feature content.
Generate multiple creative design concepts to arrive at the best end product, as dictated by the project medium.
Design graphical elements and prepare images for the website and other electronic outlets. Includes manipulating stock photography.
Create graphic collateral for print mediums including newsletters and other recruitment/retention collateral.
Ensure website and design elements meet all University standards.
Perform website maintenance, including photo updates, content updates, gap analysis of content and subsequent content development.
Review website for dated material and works with content providers to add or delete content.
Manage and maintain digital photo library.
Take photos, as needed.
Maintain web calendar by posting campus events via appropriate system.
Coordinate production of multimedia including slideshows, maps and video clips.
Oversee social media sites (Facebook, Twitter, Youtube) and work with content providers to create ongoing calendar for posts; posts content.
Produce analytic reports and charts on web traffic, social media traffic, QR code and email results.
Provide support to marketing department for web development needs for implementation of marketing/recruitment campaigns; specific landing pages, QR code generation, etc.
May supervise students as assigned.
Perform other duties as assigned.
Additional Examples of Duties – if applicable:
Bachelor's degree in Visual Communications, Graphic Design, Marketing, or relevant field or one year of additional experience may be substituted for each year of the education requirement. Three months experience with Content Management Systems, website maintenance and support Microsoft Applications, web-based communications and design.
Content Management Systems and web-based communications and design * Web architecture Graphic design principles * Grammar, spelling, punctuation and vocabulary * Social media platforms
Creating graphical elements; graphic design for print and electronic mediums Utilizing digital camera Basic html Using Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat Professional Utilizing Microsoft Office Suite and other applicable software Organizing information and projects Adhering to deadlines *
Provide leadership to others Develop a coordinated workflow/timeline to manage multiple projects Build relationships with external/internal constituents Work independently and as part of a team Multi-task while managing multiple projects and assignments *
Preferred Qualifications – if applicable:
Experience in higher education.
Asterisk (*) indicates knowledge, skills, abilities which require assessments
Working Conditions / Physical Requirements:
Light work-Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects. Incumbent may be required to travel from building to building frequently and off campus occasionally.
DRUPAL experience preferred.
Experience with Adobe Creative Suite preferred.
Must pass a security check.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.
The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.
Internal Number: 987892
About Kent State University
Kent State University's eight-campus system, among the largest regional systems in the country, serves both the development of a true living/learning approach at the Kent Campus and the regional needs on seven other campuses throughout Northeast Ohio.The Kent Campus provides the resources and facilities of a large, diverse Ohio university, while the Regional Campuses – Kent State University at Ashtabula, Kent State University at East Liverpool, Kent State University at Geauga, Kent State University at Salem, Kent State University at Stark, Kent State University at Trumbull and Kent State University at Tuscarawas - offer the friendly, casual atmosphere of small liberal arts colleges. Today, Kent State has become an engine for economic, cultural and workforce development locally and internationally as one of the premiere Ohio universities. Kent State is ranked among the nation's 77 public research universities demonstrating high-research activity by the Carnegie Foundation for the Advancement of Teaching. The Liquid Crystal Institute, for example, conducts research that translates into technologies used globally in laptops, calculators and flat screen televisions.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...