A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. In your cover letter, please indicate how you discovered this opportunity.
Reports To: Senior Executive Director, Marketing & Communications
Supervises: Assistant Director of Digital Marketing, Social Media Specialist, web and email content managers, student staff member(s)
This position is part of the senior leadership within the Marketing and Communications team in the Office of University Development (OUD). As a member of the U-M Development Community, you would join dedicated development professionals who promote and inspire life-changing private philanthropy support at U-M, and who thrive in a positive work culture that facilitates success.
In Marketing and Communications, our highly collaborative, creative, and passionate team works to reach the donors, alumni and volunteers who help make Michigan a world-class university with global reach and limitless potential. As a member of this team, you will collaborate with key partners to lead strategy aimed at maximizing the potential of digital channels to engage donors, prospects and other constituents, and drive engagement and fundraising in the digital sphere.
Over the past 10 years, OUD has built and expanded its digital marketing practice. This work has been through a partnership between the Marketing team, Development Services and Annual Giving. We want to enhance our current efforts and create innovative new initiatives, and this position plays a key role.
Partner with development and university marketing staff to develop digital marketing strategies and continuously improve online channels, email marketing, and various digital fundraising initiatives.
Collaborate with development partners to innovate new digital marketing opportunities for websites, email marketing, search engine optimization and marketing, and content delivery methods.
Lead and collaborate with multiple stakeholders to enhance digital marketing efforts, ensure content is appropriately tailored across both digital and print platforms.
Act as a resource for campus partners regarding digital engagement and stewardship, social media, and metrics for impact reporting.
Serve as a subject matter expert regarding U-M's digital marketing presence, share knowledge on best practices and current trends in digital and mobile marketing, and technology.
Oversee and represent technical and marketing staff, foster engagement and community among staff members, and help develop the skills and capabilities of individuals and teams.
Bachelor’s degree in marketing, communications or a related field
At least 10 years professional experience in journalism, marketing and communications
At least five years professional experience in digital fundraising, email marketing, online branding or e-commerce
At least three years in a leadership capacity
An in-depth understanding of website creation/management, digital marketing strategies, and social media management
An ability to elicit clarity from ambiguity
Excellent oral and written communication skills
Strong analytical skills, both in interpreting and translating data
Innovative/creative thinker and strategic risk-taker
Comfortable working in a highly collaborative environment with shared project/program ownership
Ability to deliver results, provide direction and achieve consensus in a highly decentralized organization
The Office of University Development maximizes private support for the University of Michigan.
Although the Posting End Date may indicate otherwise, this job may be filled and closed anytime after a posting duration of seven calendar days.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 190955
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.
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