The Marketing Manager is responsible for executing the strategy for, and daily maintenance of, Curtis’s social media, digital advertising, and branding goals around accessibility and awareness. Measurable outcomes for this position include increased engagement with prospective students, online audiences, and existing and new program participants. This position will be a power user of Curtis’s new Wordpress CMS, slated to launch in Spring 2021, and will be responsible for training appropriate staff members how to make content area updates. As needed, the marketing manager will participate in marketing research and product development projects for Curtis’s Performance Innovation Lab.
Leverages owned media, advertising, SEO, and other digital means to achieve various brand building, enrollment, fundraising, programming, and ticket sales goals for Curtis
Understands and advocates for diverse constituent groups
Collaborates on the development of a seasonal marketing campaign calendar for key paid and free performances that comprise the Curtis performance season. Works closely with the director of constituent engagement and his team in this effort, recommending tactics and sourcing opportunities for innovative approaches. A typical performance season includes:
Paid performances (Curtis Symphony Orchestra, Curtis Opera Theatre, Curtis Presents, Family Concerts, and Ensemble 20/21)
Free performances (Recital Series, community performances)
Self-presented Curtis on Tour performances
Helps design and implement plans to market admissions opportunities
Works cross-departmentally to develop and support digital marketing efforts for educational programming, such as the Performance Innovation Lab
Communicates and monitors marketing priorities on shared Airtable media scheduling software
Oversees maintenance of and training for Curtis’s new Wordpress website
Project manages digital advertisements (third party graphic designers, contracts, deadlines, collateral, etc.), as appropriate
Assists with formatting and optimizing delivery of marketing assets including photography and videos
Tracks and analyzes social media and digital advertising efforts and results to inform transparent, data-driven strategies
Minimum of 5 years of experience in digital marketing
Demonstrated success managing social media campaigns
Ability to communicate effectively via digital channels
Balance between attention to detail and quick production pace
Familiarity with interpreting marketing data analytics
Creative thinker and enthusiastic team player
Previous work in higher education or the performing arts, especially classical music, industries desired
Comfort with basic video editing a plus
Knowledge of Adobe Creative Suite, Google/YouTube Ads, Hootsuite, Airtable, Wordpress, HubSpot or similar competitor software a plus
Required Core Values
The ideal candidate must exhibit:
a positive, “can-do” attitude
devotion and dedication to Curtis, its students, alumni, and parents
passion for his/her work, and contribution to the field and greater good
commitment and accountability for his/her work, and his/her ability to effect change
desire and willingness to collaborate, think creatively, and make data-driven decisions
respect, courtesy, and patience for colleagues, other staff, faculty, patrons, core constituents, and volunteers
an eagerness to make Curtis a more diverse and inclusive institution
Primarily remote through 2021, within 150 miles of Philadelphia, PA (employee may need to travel to campus occasionally when safe to do so and is responsible for covering this expense)
For best consideration, interested and qualified applicants should electronically submit a cover letter, resume, three professional references, and salary requirements to: email@example.com by December 1, 2020. Curtis offers a competitive salary, commensurate with experience, and an attractive benefit package. Hire is contingent upon the successful passing of PA Act 153 and criminal (ADP) background screenings. No phone calls, please. EOE. URL: http://www.curtis.edu
Telecommuting is allowed.
About Curtis Institute of Music
With a small student body of about 175, Curtis ensures that each young musician receives an education of unparalleled quality, distinguished by a “learn by doing” philosophy and personalized attention from a faculty that includes a high proportion of actively performing musicians. A tuition-free policy ensures that talent and artistic promise are the only considerations for admission.
Curtis students hone their craft through more than 200 orchestra, opera, and solo and chamber music offerings each year and programs that bring arts access and education to the community. This real-world training allows these extraordinary young musicians to join the front rank of performers, composers, conductors, and musical leaders, making a profound impact on music onstage and in their communities.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...