Associate Director Marketing & Communications - Clark University
November 12, 2020
Location: Worcester, MA Category: Staff and Administrators Posted On: Wed Nov 11 2020 Job Description:
Slate Email and SMS Platforms:
Oversee the creation and successful implementation of all Slate email and SMS messaging
Continuously review analytics related to electronic communications and respond accordingly
Continuously review scheduled messages to make sure they are relevant, up to date with accurate information, and have working links
Work with other staff members to make sure their messages go out to the appropriate constituents in a way that aligns with and reemphasizes Clark's messaging platform
Marketing Inventory & Calendar:
Work with the Director of Admissions Outreach to make sure that we are meeting the deadlines for marketing materials in coordination with Marketing and Communications
Keep inventory of marketing materials and notify the Director of Admissions Outreach when we need to reorder
Travel and Recruitment: (note: travel expectations will be very limited in this position, comprising no more than 5%):
Plan all logistics associated with recruitment travel as called upon
Travel to conferences, college fairs, high school visits and other off campus recruitment activities as needed
Be able to give information sessions and cover the Bassett visitor center in periods of low staffing
First-Year Fall Application Review:
As needed, read, evaluate, rate and make recommendations to the Vice President for Admissions and Financial Aid and the Admissions Committee on first-year applicants
Make judgments on the admissibility of student applicants on the basis of institutional policy and independent analysis of applicant potential for success.
Digital/Search Engine Contract Management:
Manage vendor contracts and relationships in a manner that will allow Clark to best leverage the services provided by key investments in vendor supported recruitment platforms including Capture, Niche, Cappex, Naviance, etc.
Other Duties as Assigned
Bachelor's degree, required; Master's Degree in Higher Education, Student Affairs, Social Sciences, Marketing, Counseling or a related field, preferred.
3-4 years' experience at the professional level in college admissions or related campus-based work OR an equivalent set of related experiences.
Valid driver's license, required.
Strong public speaking skills; proven writing and verbal communications skills; strong project management skills, required.
Market research skills including data analysis, focus groups, data interpretation, and survey skills.
Basic computing skills (including word processing, spreadsheet, and familiarity with mainframe processing systems); prior experience with computer applications such as Microsoft Word, Excel, and Access is essential. Previous experience with WordPress is optional.
Ability to work independently and effectively within deadlines; evidence of having been a strong team player who works well on group projects, and ability to work effectively with students, parents, alumni, faculty, and other admissions clientele.
Curiosity, creativity, and ability to manage research/creative projects independently.
Higher education background with a focus on liberal arts education at small independent institutions, preferred.
Experience with quantitative and qualitative research techniques, preferred
Background reflecting an understanding of basic marketing principles, particularly those related to higher education.
Clear understanding of student life and academic programs.
This is a Full-time position with excellent benefits, which include employee and family tuition benefits, 4 weeks' vacation, generous retirement plan, free use of campus fitness center and many more.
Clark University embraces equal opportunity and affirmative action as core values: we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. This commitment applies to every aspect of education, services, and employment policies and practices at Clark. Our commitment to diversity informs our efforts in recruitment, hiring and retention. All positions at Clark share in the responsibility for building a community that values diversity and the uniqueness of others by exhibiting integrity and respect in interacting with all members of the Clark community to create an atmosphere of fairness and belonging. We strongly encourage members from historically underrepresented communities, inclusive of all women, to apply.
Founded in 1887, Clark University is a liberal arts-based research university committed toscholarship and inquiry that addresses social and human imperatives on a global basis. It is the place where Robert Goddard invented the modern rocket, where Sigmund Freud delivered his only lectures in the United States, and where current students stake their claim to the Clark motto, “Challenge Convention, Change Our World,” which is the rallying cry that inspires our community every day. Located in Worcester, Massachusetts, Clark University educates its undergraduate and graduate students to be imaginative and contributing citizens of the world, and to advance the frontiers of knowledge and understanding through rigorous scholarship and creative effort. The University’s engages students in such areas as biology, chemistry, economics, geography, psychology, urban education, management, environmental science and policy, Holocaust and genocide studies, and international development and social change. Clark University’s pioneering model of higher education, LEEP (Liberation Education and Effective Practice) compels undergraduate students to thrive in authentic world and workplace settings, and prepares them for lives and careers of consequence.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...