The Associate Athletics Director for Marketing is responsible for the overall development and implementation of short and long-term marketing strategies for Vanderbilt Athletics. This position will be a key member of the external unit that will work collaboratively to increase brand awareness, fan engagement, and ticket sales.
Vanderbilt University's Athletics Department prepares student-athletes to become leaders and champions in life by placing the highest values on integrity, character, sportsmanship and victory. Vanderbilt is a charter member of the Southeastern Conference and is the conference's only private school. The university fields 16 varsity teams (6 men's teams and 10 women's teams, a total of 351 student athletes), 14 of which compete in the Southeastern Conference.
Duties and Responsibilities
Spearheads planning, development, and implementation of short and long-term marketing strategies for Vanderbilt Athletics as a whole, as well as individual athletics teams
Work collaboratively with other external units to create and implement strategies related to marketing, branding, digital media content, fan engagement, and sales
Establish program objectives, develop integrated strategies, and provide seamless execution of campaigns and projects to achieve revenue objectives, brand awareness, and increased engagement
Define key metrics to measure the effectiveness of marketing initiatives; utilize reporting, develop insights, and communicate strategies
Responsible for campus marketing, outreach, and partnerships
Provide strategic direction and oversee execution of marketing and outreach plans that promote campus participation
Conceptualizes and oversees the creation of all marketing materials (i.e. print, digital)
Develop programming to include videoboard content, pyrotechnics, on-field/court recognitions, halftime shows, sponsor activations, in-game promotion, fan contests and other entertainment elements
Responsible for creative planning and execution of photo and video shoots
Plan and execute in-game production for assigned sports; oversee implementation of in-game production for all other sports
Oversee band and spirit programs, including Spirit of Gold Marching Band, cheer and dance teams, mic men, and mascot programs
Manage applicable department budgets
Other duties as assigned by the Senior Associate Athletics Director for Fan Experience and Sales
This position does have direct supervisory responsibility and reports administratively and functionally to the Senior Associate Athletics Director for Fan Experience and Sales.
Internal Number: 2001054
About Vanderbilt University
Vanderbilt University is a center for scholarly research, informed and creative teaching, and service to the community and society at large. Vanderbilt will uphold the highest standards and be a leader in the quest for new knowledge through scholarship, the dissemination of knowledge through teaching and outreach, and the creative experimentation of ideas and concepts. In pursuit of these goals, Vanderbilt values most highly intellectual freedom that supports open inquiry, equality, compassion, and excellence in all endeavors.
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