West Coast Growth Marketing Lead - Sr Marketing Manager
December 5, 2020
Memphis, United States
We are looking for a marketing leader ready to take the next step in their career. Based in either our San Francisco or on of our Pacific Northwest Offices, you will work with our world-class marketing team to lead, develop and execute impactful strategic marketing plans for CBRE. You'll be joining a centralized team focused on architect ing and implementing robust marketing strategies that propels select lines of business, drives revenue, reaches new and existing customers and increases brand recognition.
You will be responsible for turning local, regional and national business objectives into executables and measurable results. You must have a strong analytical and creative sensibility and a mastery of forward-thinking marketing platforms - especially digital channels. The ideal candidate possesses a strategic approach to developing and implementing campaigns that ensure the buyer 's journey starts and ends at CBRE. Must be hands-on, ambitious, a team-player, and willing to juggle multiple assignments including but not limited to; strategic marketing strateg ies , digital and social content development , client engagement and lead generation, lines of business branding and business development support.
Reporting into the VP of Marketing for the Americas, this is a new role and the right person should possess an entrepreneurial spirit and a desire to define outcomes and deliver on objectives.
Plan, develop, execute and measure integrated marketing communications campaigns aimed at business and brand growth
Work with our Brand, Digital and Content Centers of Excellence to develop content strategies and plans that drive customer engagement and product knowledge across the buyer's journey
Partner with our Research and Public Relations teams to ensure the right content is reaching the right decision makers
Be able to decipher and articulate the needs of the business by translating revenue drivers into actionable marketing plans
Leverage our technology platform and l ead content development for our local digital and social channels
Ensure dedication to corporate and business brand strategy, identity and tone of voice
Coordinate with digital and creative marketing leads to guarantee deliverables, collateral and initiatives are aligned
Act as a thought leader and stay abreast of prevailing market trends and emerging technologies
Other duties as assigned.
Strong working knowledge of InDesign, PowerPoint, Word
Web and digital knowledge with a strong aptitude and interest in new technologies
Ability to execute on multiple projects
Ability to meet deadlines in fast-paced environment
Strong organizational skills
Commercial Real Estate Industry knowledge
Great communication skills
Bachelor's degree from four-year college or university and a minimum of seven years of related experience and/or training.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Internal Number: 20027790
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.
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