Associate Director of Digital Marketing, Job #9931
KCTCS - Kentucky Community and Technical College System
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December 16, 2020
Leads and oversees all digital marketing and recruitment efforts for both the system office and 16 colleges. The use of digital platforms is necessary to our groups in brand awareness, advertising, and recruitment technology. This role guides both media buying in the digital space and the direction of technologies used to support recruitment efforts across the system including the development of communication campaigns and recruitment strategies using our Customer Service Management System (CMS), Radius. This position also leads the front end of recruitment efforts that are focused on converting prospective student leads into applicants.
KCTCS offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity. Positions with the KCTCS System Office are term-contract positions, with the expectancy of continuance based on performance.
Project Management: Leads and manages all digital marketing and CRM conversion campaign projects.
Training & Reporting: Conducts front end CRM training, leads all digital marketing training. Develops reports for all campuses.
Data Analysis: Conducts analysis of all digital marketing and recruitment initiatives. Sets conversion goals for all campaigns and CRM based on analytics.
Digital Advertising: Leads and oversees all Search Engine Marketing, enrollment, and awareness digital marketing efforts for both the System Office and Colleges.
Sales & Customer Services: Develops recruitment lead process and customer service standards. Oversees all
Internal Number: 66313
About KCTCS - Kentucky Community and Technical College System
The Kentucky Community and Technical College System (KCTCS) is the newest postsecondary education institution in the Commonwealth. KCTCS was created by the Kentucky Postsecondary Education Improvement Act of 1997 (House Bill 1). Our 16 colleges and more than 70 campuses are deeply rooted in the educational history and tradition of Kentucky.
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