Ideal marketing candidate is strategic, creative, collaborative, organized, and highly productive.
75% Planning and implementing marketing strategies for distinct audiences: prospective students, alumni, donors, news organizations, and the general public. Executing messages and cadence for a range of media channels.
25% Writing, editing, and proofreading for a variety of college publications and marketing communication initiatives.
Reports to Vice President of Communications & Marketing Strategy.
Manages one direct report.
ESSENTIAL FUNCTIONS
Organize, lead, and collaborate on multiple communication strategies across a broad range of media.
Develop a deep understanding of audience segments, characteristics, and needs.
Work with the Vice President of CMS in planning messages and outlets for each audience segment.
Work closely with Design Works to improve workflow efficiency and uphold design standards and style guide.
Gather information from diverse sources in preparation for creating content and key messages.
Write and edit copy to meet goals of each communication medium and channel; may include press releases, podcasts, videos, newsletters, radio scripts, solicitations, brochures, advertisements, email, and website.
Identify and research contacts and conduct interviews with subjects.
Suggest ideas for publications, including content, format, and visuals.
Carefully edit materials created by others.
Monitor time to ensure projects are completed on time.
Help foster a culture of innovation and maintain positive work relationships.
EXPERIENCE
3+ years experience in a related position.
Proven marketing skills that include solid understanding of branding, planning, project management, and media placement.
Must have experience understanding workflow management in a marketing environment and how to organize, lead, and collaborate on multiple communication strategies.
Must show capacity for quickly absorbing information, developing a narrative, and writing in a clear, concise manner, using appropriate style for each channel and audience segment.
Strong interpersonal, organizational, and communications skills.
Excellent writing and editing skills; must pass a grammar test that shows familiarity with the Chicago Manual of Style.
Personal initiative, ability to learn quickly and independently, and attention to detail.
Computer skills should include familiarity with Microsoft Word and Excel, Google Workspace, and ability to learn new programs.
Internal Number: 414401
About Minneapolis College of Art and Design
Founded in 1886, the Minneapolis College of Art and Design is a private, nonprofit teaching institution located in the Twin Cities, Minnesota. MCAD is an independent, accredited institution with 14 BFA degree programs in Design, Fine Arts, and Media Arts. It also has a BS degree in Entrepreneurial Studies, an MFA program, and online degrees. Dedicated to the creative and professional success of its students, MCAD is an important participant in the Twin Cities’ thriving cultural community. Minnesota enjoys a long history of cultural community, furthered by the generous support of numerous private foundations. Notable cultural institutions include Walker Art Center, Guthrie Theater, Minneapolis Institute of Art, and Weisman Art Museum. The Twin Cities host abundant live theater, music venues, galleries, art film festivals, and are home to many celebrated international advertising and design companies. Major sports teams in football, men and women’s basketball, baseball and hockey complement the arts. Bicycling Magazine recently named Minneapolis the most bike friendly city in America. The Twin Cities frequently rates as one of the best places to live in the United States. In June 201...4, CBRE rated Minneapolis as the greenest city in the nation. Ranked as the 14th largest metropolitan area in the nation, the area hosts 19 Fortune 500 Companies and seven of the largest private companies in the country.
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