The Office of the Vice Provost for Advances in Learning (VPAL) seeks a creative, enthusiastic, innovative, and highly motivated individual to join the team as Marketing and Communications Manager. Reporting to the Senior Manager, Digital Marketing and Communications of VPAL, the Marketing and Communications Manager manages the design and implementation of communications, messaging, and engagement for institutional brand awareness, including for online courses in the HarvardX and Harvard Online portfolios.
The Marketing and Communications Manager is an integral member of the VPAL marketing team and is responsible for developing and implementing strategies for messaging a diverse portfolio of courses and upholding brand standards across these portfolios. The Marketing and Communications Manager is responsible for both internal and external communications for the organization.
Manage institutional brand communications and build brand awareness through persuasive messaging campaigns
Craft brand messaging, ensuring consistent voice and tone across various courses and initiatives
Draft clear, engaging, and provocative course descriptions and copy; utilize best Search Engine Optimization (SEO) practices for all communications, including websites, emails, social media, advertising, and blog posts
Collaborate with the marketing team, Project Leads, and Product Managers to develop and implement messaging strategies and tactics to position and promote HarvardX and Harvard Online courses
Conceptualize and research course imagery to accompany course descriptions and advertising
Manage the creation of course marketing graphics, working with external graphic designers. Collaborate with the video production team to draft scripts and create course trailers and marketing videos
Conduct and manage market research for upcoming and current courses to optimize messaging
Evaluate and report on the effectiveness of marketing plans
Develop a response process to learner questions and comments through social media, HarvardX, and VPAL email accounts
Supports and assists other members of the marketing team and organization as needed. Simultaneously manage multiple projects with short deadlines.
Applicants are requested to submit a cover letter with their resume.
Applications for this position will be accepted until January 29th, 2021. Applications received after this date will only be reviewed as necessary.
VPAL Organization
The mission of the Office of the Vice Provost for Advances in Learning (VPAL) is to create and catalyze engaging and scalable learning experiences that make a difference at Harvard and beyond.
VPAL partners with schools and faculty to amplify Harvard's impact worldwide. We deliver online courses on multiple platforms in the spirit of satisfying the widest possible range of student needs and interests. Our courses support both lifelong and professional learning, which compliments many other One Harvard initiatives related to online teaching and learning.
PLEASE NOTE: During the current period of Covid-19 related restrictions, this position may start as a remote position, with the transition to onsite in Cambridge when the office reopens.
We continue to monitor the evolving COVID-19 and the lifting of restrictions. We appreciate your understanding and flexibility with our interview process. We will be conducting interviews virtually for selected candidates until further notice.
Salary Grade: 057
Union: 00 - Non Union, Exempt or Temporary
Candidates MUST meet the following basic qualifications in order to be considered for this role:
Bachelor's degree and a minimum of five years progressive digital and multi-media marketing experience
Excellent attention to detail and accuracy, as well as superior written and verbal skills
Knowledge and familiarity with all forms of existing and emerging communications opportunities across web, email, and social media platforms
Knowledge of best practices in online content strategy and creation and experience with content marketing
Strong writing, editing, and proofreading skills, and experience with SEO
Experience with multiple forms of marketing analytics, including social media, Google website analytics, and digital marketing reports
Experience using marketing automation software to nurture prospects through the marketing funnel from initial interest to enrollment, such as Klaviyo or HubSpot
Familiarity with graphic design programs and software, such as Adobe Creative Suite
Experience with project management and strong organizational and time management skills
The successful candidate must have a demonstrated ability to manage multiple tasks simultaneously, be highly organized, show strong initiative, and the ability to collaborate in a fast-paced work setting
Experience working in higher education is preferred
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 53158BR
About Harvard University Administration
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
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