Marketing Manager - Georgetown University School of Continuing Studies
Georgetown University
Details
Posted:
December 22, 2020
Location:
Washington, D.C.
Salary:
Open
Type:
Full-time
Marketing Manager - Georgetown University School of Continuing Studies
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
Requirements
The role of the Marketing Manager is to produce strategic marketing efforts for the Georgetown University School of Continuing Studies, located in Chinatown in downtown D.C. This position plays a key role on the Marketing team by managing cross-channel marketing plans and tactics for assigned programs across both internal and external audiences. One of the primary responsibilities of this role involves developing a strong advisory partnership with internal clients. In coordination with the Chief Marketing Officer and Director of Program Marketing, this position oversees prospective student marketing and communications efforts and executes School-wide and department-level tactics.
Responsibilities
Manage all marketing activities for assigned portfolio of programs.
Liaise with advertising agencies and provide clear direction to create and implement lead generation marketing campaigns
Manage day-to-day marketing activities for assigned programs, including quality control and governance processes (e.g., review accuracy of layouts, manage internal review process, traffic advertising proofs, etc.)
Monitor marketing plan performance in order to meet program enrollment goals
Partner with all relevant stakeholders across the organization to meet project deadlines and deliverables
Oversee video shoots and photo shoots
Maintain up-to-date website and CRM communication plans
Proactively optimize conversions of inquiries and started applications
Provide excellent client service and consultation to academic programs in support of their recruitment, communications, and promotional efforts.
Establish regular meetings and communication channels with clients
Facilitate communication outreach for clients through the School's CRM
Proactively manage client expectations
Document meetings and provide regular status updates
Conduct regular analyses and results reporting of marketing campaign performance for assigned programs, as well as proactively recommend media placements and tactics for recruitment optimization.
Analyze marketing campaign performance and make recommendations based on KPIs and key lessons learned
Provide proactive insights to internal marketing partners to drive results in lead generation
Create and administer prospective student surveys as required
Other duties as assigned
Requirements and Qualifications
Bachelor's degree
At least 2-3 years of professional marketing experience, including advertising, media planning, and/or brand management
Excellent written and verbal communication skills, with strong attention to detail
Superior organizational skills and ability to prioritize projects and manage multiple deadlines in a fast-paced environment
Must possess excellent client service skills
Must be able to work collaboratively in a fast-paced, team environment
Some travel may be required to campuses, conferences, and recruitment events
Experience with CRM and CMS platforms; Marketo and Salesforce, a plus
PLEASE NOTE: In order to be considered as an applicant for any position at Georgetown University, you must submit a resume/CV, along with a cover letter. Applications missing either a resume or cover letter will not be considered.
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
Current Georgetown Employees:
If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.
Submission Guidelines:
Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.
Need Assistance:
If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.
Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.
EEO Statement:
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
Benefits:
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.
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